Posted on | Ad Latina

Football Beats Prejudice

“Football beats prejudice”, the new item from Garabato MullenLowe for Conmebol On Women’s Day, Conmebol (South American Football Confederation) and their agency Garabato MullenLowe decided to put into discussion all the prejudices surrounding women’s football and sports fans. Thus, on that date, footballs were put into play with the phrases that players, coaches, referees, leaders,…

Posted on | Campaign Live

MullenLowe London Are Inspiring The Future

Inspiring the Future, the initiative run by national charity Education and Employers, is back with another campaign to inspire children to be whatever they want. The ad, again created by MullenLowe, asks society to drop the “female” tag and shows how the language people use contributes to unconscious bias. From builders and soldiers to surgeons…

Posted on | The Drum

JetBlue Card: Flip The Forecast

JetBlue wants people to tell the airline, through an Instagram video, why they need to get to a place where the forecast is different from their current one. Using the hashtag #FlipTheForecast, potential travellers are tasked to create a video telling JetBlue Card which city they live in and why they need to flip their…

Posted on | The Drum

Unsung Heroes – The Video Editor

Unsung Heroes – the video editor: Adam Snyder, MullenLowe Singapore The Drum’s ‘Unsung Heroes’ series is a celebration of the people in the industry who slog hard behind the limelight for brands and clients, As they are seldom in the spotlight for their contribution to the success of campaigns, this is their time to shine….

Posted on | Campaign Live

MullenLowe London Backs Real Living Wage Pledge

Agencies back Real Living Wage Pledge to help more people start creative careers Thirty-four UK agencies have pledged to pay all employees and interns a real living wage, in a bid to remove financial barriers to entering the creative industry. Companies that have signed up to the Real Living Wage Pledge promise to pay anyone…

Posted on | Campaign Brief

303 MullenLowe Bolsters Creative Team

Campaign Brief can reveal that 303 MullenLowe is expanding its creative team after appointing award-winning copywriters Mike Burdick (right) and David Roberts (centre) as senior creatives, with Nicola McCooe (left) joining as copywriter. Burdick has an amazing creative pedigree, having worked at agencies such as 180LA, Fallon Minneapolis, Saatchi LA and Publicis Mojo. He’s spent…

Posted on | Live Mint

Flipkart Takes To New-Age Advertising

Flipkart takes to new-age advertising to drive next phase of growth Flipkart’s tagline ‘Har wish hogi poori’ has now been changed to a more inclusive ‘Naye India ke saath’ Flipkart, the poster boy of Indian e-commerce, is changing the way it speaks to consumers as more and more Indians come on the digital platform to…

Posted on | WARC

Three Keys To Content Success In India

As India’s mobile and digital explosion continues unabated, marketers are now turning to online campaigns to engage new audiences and align their brands with causes including safe sex and women’s empowerment. Three senior agency figures in India were interviewed about the role of content marketing in targeting today’s consumer in India – particularly in rural…

Posted on | Campaign Asia

Unilever’s Knorr Mascots Educate Kids

Following a call for action after a tragedy, Unilever worked with MullenLowe Rauf to create a socially responsible message that filled a knowledge gap many parents failed to address. Following a child abduction and murder that became nationwide news in Pakistan, Unilever decided to send a powerful message to children and parents. Utilizing mascots associated…

Posted on | Futurist Artchitecture

MullenLowe Profero’s Sydney Office

MullenLowe Profero’s Office Location: Cleveland Street, Surry Hills, Sydney, Australia Design: Tom Mark Henry Tom Mark Henry and MullenLowe Profero have comparable ambitions for their clients: to contribute to the creation of unique and exceptional brands on emotive and functional levels. And while Tom Mark Henry does this via physical space and MullenLowe Profero via…

Posted on | Best Media Info

Lowe Lintas Launches ICICI Pru iProtect Smart

ICICI Prudential Life Insurance launches new multimedia campaign for term plan The campaign conceptualised by Lowe Lintas highlights that the product offers life cover, secures one’s family, gives an option to cover oneself from 34 illnesses. The company has partnered with Konkona Sen Sharma to promote the message – a term life cover plan that…

Posted on | Ad Age

Goodbye, Boy’s Club: Time’s Up/Advertising

A major initiative to address sexual harassment and systemic inequality in the workplace has been launched by more than 180 female C-suite advertising agency leaders, who have partnered with Time’s Up to form Time’s Up/Advertising. The executives come from a wide range of independent and holding company agencies, and include Wendy Clark, DDB Worldwide CEO;…