News

Posted on | Little Black Book

How To Win A Cannes Cyber Lion

LOLA MullenLowe Madrid art director on making the move from Brazil to Spain and his Cyber Lion-winning Voice of the Drought campaign Born and raised in Sao Paulo, Pedro Sattin is, in his own words, a “Brazilian who does not play soccer, who does not dance samba, but who knows how to make caipirinhas.” After…

Posted on | Branding In Asia

Two Ads Erick Rosa Likes and One He Doesn’t

f you’ll permit me, for the first of the two ads that I like, I will go back in time. Back to 2004 when I was just starting out as a copywriter and I first saw Honda’s Grrr. It completely blew me away then—and it still does now. At the time I was working on a…

Posted on | Adweek

This Year’s 23 Best Media Plans

With a constant stream of information inundating consumers at every turn, it’s becoming harder than ever for advertisers to reach their target audiences in meaningful ways. That’s where our Media Plan of the Year honorees come in. Whether they were turning social media outrage into candy sales like Snickers (see more on our Media Plan of…

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MullenLowe Group wins big at the WARC Awards

The WARC Awards scheme is a global search for next-generation marketing effectiveness. This is the first year that WARC has introduced this awards scheme. They have set it up to focus on the effective use of emerging marketing disciplines. We are very proud to announce that our Network has bagged two awards for Effective Social Strategy and…

Posted on | LBBO

Burger King Spain’s Most Popular Campaign Happened on…Myspace

LOLA MullenLowe Madrid take customers back in time in search of Chicken Fries. Chicken Fries are one of Burger King´s most beloved and iconic products from the 2000s and, thanks to a campaign by LOLA MullenLowe Madrid, they are back on the menu in Spain for first time in 12 years. They brand is also…

Posted on | The Drum

Calor: Clever Choice by MullenLowe London

Calor Gas, supplier of liquefied petroleum gas (LPG), has launched its ‘Clever Choice’ campaign, which showcases its unique autumn/winter offerings. The ads juxtapose clever and not-so clever choices to showcase the fact that Calor gas tanks live underground, and come with auto top-up technology. The campaign launches with two versions of the TV execution, ‘Horny…

Posted on | Campaign India

Flipkart Hopes To Beat The Mehengaai Blues

Lowe Lintas Bangalore has launched a campaign ahead of Flipkart’s Big Billion Day sale. The campaign is a series of eight films, set in relatable, humorous situations that will be visible on and offline. Featuring the now familiar, endearing world of ‘Flipkart Kidults’, each film is centred around 2 characters. A frustrated one complaining about…

Posted on | LBBO

MullenLowe Open Appoints Ben Knight as Global Creative Lead

Knight brings over 20 years of experience in brand activation and advertising, of which nine years have been spent in the UAE MullenLowe Open, the global activation boutique of creative communications network MullenLowe Group, welcomes Ben Knight as Global Creative Lead of the MullenLowe Open network, and Executive Creative Director, MullenLowe Open UAE. He’ll be…

Posted on | Media Post

“Un-Laming” Brands Through Advertising

MullenLowe Group UK’s José Miguel Sokoloff likes to cite an infamous quote about how “advertising is the price you pay for having lame products” to illustrate that today’s brands need to do more than simply sell stuff. “What we [as advertisers] do is make unlame brands,” he says. “You can do it through social purpose,…

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Adrian Sng Named Managing Director at MullenLowe Malaysia

MullenLowe Malaysia has appointed former Saatchi & Saatchi Malaysia CEO Adrian Sng as its new managing director. Sng replaces former managing director Mazuin Zin who has decided to step down from her role to pursue other opportunities within the industry. Sng has over 20 years of industry experience, and brings with him rich leadership experience…

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Dabur Honey Plays the Obesity Manager in Latest Film by Mullen Lintas India

As a brand, Dabur Honey has reaffirmed its position as a market leader by specifically talking about the need to focus on healthy living. In fact, apart from offering other health benefits, Dabur Honey has also been labelled as the perfect ingredient for managing one’s weight. To highlight this specific attribute, Dabur India has rolled…

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How To Keep Your Employees Engaged At Work

Why do so many organisations – including ours on occasion – get skillfully managed employee engagement so wrong? In July we made the biggest change in our agency’s history, when we became part of MullenLowe.  Some people love change – but not all – and we are acutely aware of the need to bring all our employees with…