Behind The Scenes With E*Trade’s Super Bowl Ode To Retirement Posted on | AdAge


ANATOMY OF A SUPER BOWL AD: BEHIND THE SCENES WITH E-TRADE’S ODE TO RETIREMENT

E-Trade is back in the Super Bowl after a five-year hiatus with a new campaign and a new angle.

E-Trade Chief Marketing Officer Lea Stendahl and MullenLowe Executive Creative Director Tim Vaccarino showed us how they incorporated the new “Don’t Get Mad, Get E-Trade” campaign for the 2018 Super Bowl.

This article was originally published on AdAge