VIEW THE SPOT (in Hindi)
The film by Mullen Lintas Delhi is based on a common perception that most women gain weight after getting married. As a brand, Dabur Honey is trying to build a healthy habit by telling them that drinking Dabur Honey with warm water every morning will help them keep their weight in check. Through this campaign, the brand hopes that consumers will adhere to the idea of consuming Dabur Honey every day for a healthy living.
Highlighting the creative concept behind the film, Shriram Iyer, NCD, Mullen Lintas said: “We believe, every individual should take advantage of the benefits of Dabur Honey by making it a part of their daily routine. Hence, the task set for the new campaign was to encourage women to have a spoon full of Dabur Honey in the morning as it can help them stay fit and feel young. The communication has been targeted at married women and is based on a strong observation that people, in general, believe that after marriage a woman tends to put on weight. As post marriage, the lifestyle of a woman changes and this may result in weight gain.
Dabur Honey challenges the perception and reinforces the fact that consuming Dabur Honey every morning can help you keep your weight in check.
We feel every married woman will find the communication very relevant and will take a step towards a healthy life by making Dabur Honey a part of her daily routine.”
Account Management: Syed Amjad Ali, KRK Ganesh, Chaarvee Kumar, Priya Agarwal
Creative: Shriram Iyer, Sindhu Sharma, Abhinav Karwal, Satyajit Ganu
Planning: Ekta Relan, Srishti Khandelwal
Production House: Bubblewrap Films
Director: Parikshit Vaidya
Client Team: Rajeev John, Vineet Jain