At the end of its 6th edition, ElDorado has announced all its winners. The jury, chaired by Mónica Moro and with the participation of Maxi Itzkoff, Adriana Paloma, Pancho Cassis, Álvar Suñol and Kate McCagg, after three intense days of judging, selected the winners from a list of finalists from over 140 advertisers.
The award ceremony – as well as the festival – were held in Bogota’s iconic Teatro Colón. In this new edition, the Agency of the Year was MullenLowe SSP3, while LIP was consecrated as the Independent Agency of the Year. Nike Colombia was recognised as Advertiser of the Year and Glue was awarded as BTL Agency of the Year.
The jury this year was responsible for selecting the winners in the following categories: Film, Press, Outdoor, Radio, Cyber, Mobile, Innovation, Promo & Activation, Direct, Design, PR, Titanium & Integrated, Media, Creative Effectiveness, and Innovation for Peacebuilding.
MullenLowe SSP3 receive recognition as Agency of the Year
Two Grands Prix were awarded:
FACEBLOOD for Cruz Roja Colombiana (Colombian Red Cross), by Sancho BBDO in the Cyber category
Señales de Igualdad (Equality Signs) for Nike Colombia by J. Walter Thompson Colombia / Glue Colombia in the Creative Effectiveness category
This article was first published on lbbonline.com