The former head of publicity at Fox Sports Australia has joined 303 MullenLowe as its first managing partner of communications.
Robson was the head of publicity at Foxtel for almost two years, joining from his previous stint as a consultant in the UK.
In his new role at 303 MullenLowe Robson will be responsible for bolstering the agency’s PR, social and experiential offerings.
Robson has also worked at House PR, Tiscali, BSkyB and BJL.
Nick Cleaver, CEO of 303 MullenLowe, said in a statement: “Having worked with some of the biggest media owners, broadcasters and brands in the world, Lee shares our belief that the best client solutions emerge from a multidisciplinary agency environment.
“His PR experience and expertise will be invaluable in amplifying our clients’ brands, and bringing together talent across all disciplines to launch ideas that command an unfair share of attention.”
Speaking of his appointment, Robson said will take advantage of 303 MullenLowe’s “agnostic thinking”.
“PR operating within a silo will never be as effective and pervasive as when it can be engrained at the outset of the strategic and creative process, and nowhere is the opportunity for that level of integration greater than within a hyper-bundled agency environment.”
Melissa Grove will continue as head of the PR division and will be responsible for managing the agency’s PR clients, while Robson will be responsible for integrating the PR capability with the rest of the agency.
At the time of her appointment in June last year, Grove said: “We are looking to expand the PR offering as it stands. We’re not siloed; it’s not going to be the case of setting up an entire separate PR agency that then works alongside the 303 Lowe team, it is integrated.
“The social team, the digital guys – when I am working with clients, they are an extension of the PR team just like I am an extension of their team.”
303 MullenLowe’s PR clients include Harley-Davidson and TK Maxx.
The agency has also created PR campaigns for Royal Life Saving and Lendlease since the division launched.
This article was first published on mumbrella.com.au