Deodorant brand Rexona has placed Spanish football legend José Antonio Camacho at the centre of its latest communications from LOLA MullenLowe.
The goal of the campaign is to connect men with football in an emotional way and to address all fans of the beautiful game.
During the campaign, we can see Camacho as a sports journalist, touting his trademark enthusiasm… but with no visible sweat stains for once. The campaign will have digital support and the different versions of the spot will appear based on how Spain plays this year during the world cup.
The new product innovation for Rexona this year is a new packaging that represents the colours of the football shirts of each country where Rexona is present.
This article was originally published on LBBO