Over the past six months, MullenLowe Mediahub has added Magellan Financial Group and Laser Clinics Australia to its existing portfolio of clients, which includes TK Maxx, Harley-Davidson, Fujitsu Australia, Edith Cowen University, Braintree, Netflix and Western Union.
Says Andrew Livingston, managing director, Mediahub Australia: “Esteban is a great hire for Mediahub who will further lift our already well-established SEM capabilities. His depth of experience will not only allow us to deliver best-in-class SEM to our clients, but also refine and hone our overall performance offering.
Martinez joins Mediahub from Salmat, where he was SEM director, and previously worked in the United Kingdom running a successful digital marketing consultancy called Active Pay Per Click.
Says Martinez, who combines specialist knowledge of paid and organic search, email marketing and social campaigns: “Understanding your target audience is paramount in order to successfully engage and convert your customers, so I’m excited to bring my understanding of SEM and customer data to Mediahub clients, enhancing their online presence and performance.”
His appointment follows a string of senior hires designed to build expertise and deliver a best-in-class media product for challenger brands. In September, Tom Rankin joined as general manager, Media in Sydney. René Migliore joined the agency as general manager, Media in Perth last month.
In his new role, Martinez will also work closely with 303 MullenLowe’s data analytics team, led by Charles Rallings, digital operations director, who is former chief operating officer of DDB Group.