To celebrate the season of love, Vivo India roped in fashion designer Manish Malhotra to design the V7+ limited edition. Mullen Lintas conceptualised the ad film for this limited edition product. The agency bagged this project following a competitive multi-agency pitch.
Men often struggle to find a perfect gift for their lady love, every year on Valentine’s Day. Working on this insight, Mullen Lintas has created the new film, delivering on the brand’s thought of exhibiting the limited edition as the most desired gift one can give to their valentine to express their profound love.
Kenny Zeng, CMO, Vivo India says, “Vivo has always believed in delighting the customers with its product and design innovation. With the launch of V7+ Manish Malhotra Limited Edition, we are providing an opportunity for consumers to express their love in a more elegant and captivating manner. The ad film conceptualised for this limited edition beautifully captures the endearing emotions of finding the perfect gift for your valentine on this Valentine’s Day.”
The story revolves around a guy who has found the perfect gift for his lady love. The film plot seamlessly combines the design features of the phone in a fun and romantic way. Manish Malhotra’s appearance in the film furthers the phone’s exclusivity.
Shriram Iyer, President and NCD, Mullen Lintas says, “Vivo wanted us to create a film for their V7+ Valentine’s Day limited edition phone that should stand out in the clutter. When we looked at the task deeply, we realized that most of the men fail to impress their women with poor gift choices. So the idea was crafted to assure guys that this is the ultimate gift for their Valentine and in the same breath it assures women that they will be swept off their feet.”
Syed Amjad Ali, President, Mullen Lintas says, “Vivo is an extremely exciting and a popular brand in the country today and we got an equally exciting product to work upon. V7+ is an awesome product and it deserved a great idea. The product and the campaign is truly clutter breaking.”
CLIENTS: Kenny Zeng, Nipun Marya, Mukul Malik
PLANNERS: Someshwar Mehra
CREATIVES: Amer Jaleel, Shriram Iyer, Sindhu Sharma, Abhinav Karwal, Satyajit Ganu
CREATIVE AGENCY: Mullen Lintas
ACCOUNT MANAGEMENT: Syed Amjad Ali, Neha Budhiraja
PRODUCTION COMPANY: Radhika Produces Films
DIRECTOR: Vijay Prabhakaran
This article was originally published on LBB Online