MullenLowe Brazil has won the Targifor brand, part of the Consumer Health Care portfolio of the Sanofi pharmaceutical company.
The agency will be responsible for the brand’s new repositioning campaign.
For André Gomes, CEO MullenLowe Brasil, this achievement endorses Sanofi’s confidence in the agency. “We have great regard for this project. It is brave and innovative. We are always looking for something to challenge us and there is no doubt that we have found it in the Targifor brand. It’s a huge responsibility, but that’s exactly what motivates us”.
This article was originally published on LBBO