MUMBAI: MullenLowe Group, part of media agency network Interpublic Group of Companies (IPG), is launching its Boston-based media agency MullenLowe Mediahub in the Indian market.
Rechristened as Lintas Mediahub, the media agency will operate as a division of MullenLowe Lintas Group’s omni-channel agency, PointNine Lintas, here.
Lintas Mediahub is being launched as a full-service media offering for a digitised world, and will offer media strategy, communications planning, and buying across all touch-points, both on and offline. The agency will also include a performance marketing offering and a programmatic buying engine.
Vikas Mehta, CEO, PointNine Lintas, said: “The separation of creative and media in the past two decades has gradually sucked ideas out of the media business.” He added that media innovations have been largely ‘standardised’ and whilst there are some breakthroughs, they are few and far between. “The addition of media capabilities to our service stack brings PointNine Lintas another step closer to our omni-channel vision.”