Congratulations to MullenLowe Vietnam who has won Bronze at the Tambuli Awards! Their campaign, ‘Sunlight Life Over Chores’ has been awarded in the Family Centred Brand category.
Vietnam is fast emerging as the poster child of ASEAN optimism and growth. Yet, the status of many Vietnamese women hasn’t progressed much from their parents’ generation, and Vietnamese society still lays the burden of the household on the shoulders of women.
Sunlight, being the number one dishwashing liquid brand in Vietnam, felt the need to bring in a more progressive attitude, liberating women from household chores in general and dishwashing in particular, by opening their eyes to a life beyond chores.
Recognizing that women need to participate and contribute to the larger life, rather than be succumbed to chores, Sunlight and MullenLowe Vietnam developed the ‘Life over Chores’ initiative to get people aware and engaged to embrace an enriching, fulfilling life.
The Asia-Pacific Tambuli Awards honors brands that do good and do well — the seamless integration of creativity + human good + results.
Case study entries must demonstrate how brands correlate purpose with purchase.
Entries from Asia Pacific, Australia, New Zealand, and the Middle East are accepted, including campaigns created or initiated from anywhere in the world that run in Asia-Pacific, Australia, New Zealand, and the Middle East.