Today, MullenLowe Group Italy announced the appointment of Nicola Rovetta to the role of Chief Creative Officer. Rovetta has been tasked with helping the Group develop and deliver its hyperbundled vision in the Italian market.
In this role, Nicola Rovetta – a skilled creative leader with unique multidisciplinary experience – will partner with the MullenLowe Group Italy management team to help create and deliver best-in-class integrated creative for MullenLowe Group clients including Unilever, San Pellegrino, Harley Davidson, Sloggi, Eurosport, and recently won Rancilio Group and Tapì Group.
“I have had the opportunity to work with Nicola in the past and I like both his optimism and energy. Over the past few years, he has gained significant experience in traditional advertising, digital, social and PR and I’m convinced that his appointment will help MullenLowe Group successfully apply the hyperbundled model in Italy,” commented Diego Ricchiuti, CEO and President MullenLowe Group Italy.
Rovetta has experience in both advertising and consulting, and has developed digital and integrated campaigns for brands such as UniCredit Group, easyJet, Lufthansa, Nivea, Sony Playstation, Google, and Nissan among others.
Rovetta noted, “When I spoke with the management team about the MullenLowe Group hyperbundled model and challenger mentality, I decided it was the natural next step for me to join the agency. I want to be part of the development of this model in Italy, and I am looking forward to partnering with all the creative talent around the network. I personally think that hyperbundled, highly specialized and seamlessly tuned units are the best solution in terms of consistency, optimization and results for brands today.”
“I believe that the multi-disciplinary, integrated experience that Nicola brings will help our Italian office grow and develop work that will deliver an Unfair Share of Attention for our clients’ brands,” commented Josè Miguel Sokoloff, President of MullenLowe Group Global Creative Council.
Rovetta, a first-mover in digital, has been part of the digital transformation in communications for over 20 years, leading creative departments in digital, promo and activation, advertising, PR & social media; his experience spans consumer goods, automotive, financial, travel, utilities and technology, healthcare and beauty. He is a respected speaker, a teacher and a lecturer in Universities and a regular juror for international and national creativity festivals and awards. He is active in the local Art Directors’ Club and a member of the board.