The jury of the c of c 2018 has awarded the Grand Prize of this edition to Burger King and LOLA MullenLowe Madrid for ‘Scary Clown Night’. “A surprising and powerful idea that has already gone around the world, impeccably shot and implemented,” said Felix del Valle, executive creative director of Ogilvy Brasil and president of the jury. The winners collected their award during the award ceremony, held at the Kursaal Palace on the night of April 14.
Composed of 24 advertising professionals, the jury of the 19th edition of the c of c has awarded a total of 13 golds (6 in the Ideas section and 7 in the Execution section: 3 in audiovisual, 2 in graphics, 1 in digital and 1 in experiential); 24 silvers (12 in Ideas and 12 in Execution: 4 in audiovisual, 4 in graphics, 3 in digital and 1 in experiential) and 34 bronzes (21 in Ideas and other 13 in Execution: 2 in audiovisual, 3 in graphics, 4 in digital, 3 in innovation and 1 in experiential).
Likewise, 198 pieces, including the aforementioned medals and the Grand Prize, have been selected to be part of the XIX Yearbook of Creativity, which the c of c will publish next fall.
Spanish creativity for the world
“In the track record we see that every time there are more Spanish campaigns that are exported to the rest of the world. This confirms the power of our agencies and creatives to perform not only brilliant but also highly relevant jobs. We have also seen great brands doing great campaigns, which is a good sign for the health of our industry. The cases of Burger King and Audi are clear examples of this,” said Felix del Valle, who also indicates that the list of winners shows how Spanish advertising continues to dominate the art of the script and tell good stories. “It would perhaps be a step further in innovation, use of technology and product creation,” concluded the jury president of this c of c.
In the section of Ideas, they have been awarded with a gold ” The invisible man “ of DDB for Audi; “Forever ever” from Proximity to Audi; “Camaleón” , by Contrapunto BBDO for Mercedes-Benz (Smart); ” Beyond money “ by MRM McCann Spain for Banco Santander; “Scary clown night” by LOLA MullenLowe for Burger King, and “Decisions” by Mrs. Rushmore for the International Committee of the Red Cross.
In Execution, within the Audiovisual category , the golds were awarded to “Por siempre nunca”, from Proximity for Audi, “Allen Key“, from McCann Spain / Landia for Ikea, and “Scary Clown Night”, by LOLA MullenLowe for Burger King. In the Graphic category, to the campaign “Cruceros como somos” (“Captain”, “Niña” and “Siesta”), from SCPF to Pullmantur Cruceros, and “Eterno Calderón”, by LOLA MullenLowe for Revista Libero. In the category of Digital , it has been awarded with gold “Préstamo Expansión Chrome Extension”, of Gray for Banc Sabadell, and in the category of Experiential , “Scary Clown Night”, of LOLA MullenLowe Madrid for Burger King.
In the Instawards category, a prize called by Facebook, Good Rebels has won gold for “Ikea Stories”; La Despensa plata for “Befeater London Town” and bronze for LOLA Mullenlowe for “Stories Ordering”.
At the ceremony, which was presented by the actress and comedian Silvia Abril and in which the presenter Andreu Buenafuente made a surprise appearance , the c of Honor 2018 was also presented, which this year was awarded to Leopoldo Pomés and Karin Leiz, founders of the Studio Pomés at the beginning of the 60s in Barcelona and responsible for campaigns such as the Freixenet bubbles, and the first edition of the Juan Mariano Mancebo Award for Young Talent, which was awarded to Jesús Revuelta, of FCB , and Miguel Ángel Duo, from China.
The c of c will continue in San Sebastian
Likewise, the mayor of San Sebastian, Eneko Goia announced that, although it will be negotiated in the coming weeks, the next c of c will be held in the capital of Gipuzkoa.
It was in September 2015 when the Club de Creativos decided to move the headquarters of Day C of Pamplona, the city where it had been held during the previous four years, to San Sebastian, and to coincide its celebration with that of Day A, the meeting of creatives with advertisers that the club organizes since 2009.
The contest of Spanish creativity c de c is convened annually by the Club de Creativos (c de c), in collaboration with Facebook, as a co-organizer, and San Sebastián Turismo & Convention Bureau.
This article was originally published on ipmark.com