World Changing Ideas Posted on | Fast Company


The 2018 World Changing Ideas Awards Finalists

Congratulations to MullenLowe Winston-Salem. who’s ‘Pure Imagination Project’ for the Alzheimer’s Association has been shortlisted in Fast Company’s 2018 World Changing Ideas Awards!

Fast Company’s second-annual World Changing Ideas Awards drew nearly 1,400 submissions in 12 categories, with 240 entries making it to the final round of judging.

In 2016, the world lost Gene Wilder to Alzheimer’s disease. As Willy Wonka in Willy Wonka & the Chocolate Factory, Gene inspired us to believe that anything’s possible with the power of imagination. The Alzheimer’s Association and MullenLowe Winston-Salem unveiled the ‘Pure Imagination Project’, a campaign encouraging people to learn more about the disease and join the efforts to fulfill the organization’s vision of a world without Alzheimer’s.

See the World Changing Ideas Awards shortlist on Fast Company