Burger King is partnering with nine professional gamers who will appear in multiplayer PlayStation 4 games, including Call of Duty, FIFA and Grand Theft Auto, to not only help gamers but also take their Burger King delivery food orders.
The Burger Clan campaign was created with LOLA Mullenlowe Madrid. To take part, gamers need to set up a Burger King delivery account with their payment and address details and go on the PlayStation Network. Using their mics, they can then place their order from within the game they’re playing and take advantage of Burger King’s €9.99 ($10.62) special deal.
The main objective behind this campaign was to help Burger King get a foot into the e-sports world, as a large portion of the brand’s target audience is into gaming.