Joseph George CEO, MullenLowe Lintas Group & Regional President of MullenLowe Group South & Southeast Asia

Joseph George

Joseph George is Group Chief Executive Officer of MullenLowe Lintas Group in India. In 2015, he was appointed Regional President for MullenLowe Group, South & Southeast Asia.


With almost 25 years of experience in advertising, he has had an un-interrupted stint of over 23 years with the agency.


He started his career in 1990 with Leo Burnett Mumbai where he was exposed to the ‘process’ of copy strategy on the P&G business. He then joined Lintas Mumbai in 1991, starting off on the Cadbury’s and Johnson & Johnson Baby business. After spending 15 years between the Mumbai and Bangalore offices of Lintas India and working across a range of clients, Joe took over as head of the Unilever business in 2006 which was, and continues to be, the company’s largest business. In 2008, he was invited to the IPG Leaders Forum in New York, and in the same year inducted into the company’s Management Committee.


Joe successfully led the growth of the Unilever business and a few specialist marketing services divisions until his appointment as Deputy CEO in June 2010, and subsequently to CEO in January 2011.

Joe is a certified scuba diver, an ardent Liverpool fan, loves the rock music of the ‘60s and ‘70s and has a fascination with war chronicles and documentaries.

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