Having co-founded Profero with his brother in 1998, Wayne is regarded as one of the industry’s most respected and experienced practitioners. He has successfully supervised local and global campaigns for an enviable client list including Apple, Diageo, Johnson & Johnson, Unilever and Western Union.
Wayne expanded the MullenLowe Profero client base by carefully positioning the company as the only independent global digital agency of its kind, covering each of the media, creative and technology disciplines, now with 16 offices in U.S, Europe, Asia and LATAM.
In 2010 he assumed the role of Global Chief Executive Officer, and moved to Singapore in 2013 to lead the business from Asia, another first for an agency of its kind. In 2014, Profero was acquired by MullenLowe Group to create MullenLowe Profero.
Wayne was the 2014 chairperson of the South East Asia Marketing Society and was voted as the UK’s ‘Most Influential Digital Britain’ in 2008. His other accolades include being recognised as one of the top 100 most influential people for the Y generation across any industry sector, one of the 1,000 most influential people in London and one of the Observer’s Future 500 ones to watch.