In March 2020, work moved from MullenLowe’s office in Manhattan to my house in Larchmont, New York. The ‘new office’ comes complete with a dog, a cat, a radiant and amazing special needs son, a husband, and now… my mother. My mom left North Carolina to be with us since the onset of Covid-19 to…
American corporations have always been key contributors to American politics. They donate billions of dollars to campaigns, in the hope that politicians will create and enact policy favorable to their type of business. But that activity usually goes on in private. In public, most companies try to remain aloof from the political scrum. They usually…
So, 2020 is done and a whole new year stretches out before us. No question it was a tough 12 months yet, as a leader, I feel I learnt more last year than I’ve done in the previous five. The way life was, particularly at work, has changed for good. At the MullenLowe Group UK,…
The UK’s biggest stocks brand, Knorr, today announces its long-awaited return to the nation’s TV screens as part of its £6m ‘#CheatOnMeat’ campaign. Featuring the popular cooking duo, The Hairy Bikers, the TV ad aims to raise awareness of the brand and encourage people to #CheatonMeat this Veganuary and beyond. The television ad will feature…
Alcohol. Think Again has launched a new public education campaign to inform the Western Australian community about the risk to babies from alcohol use during pregnancy. The campaign’s key message of “any amount a mother drinks, the baby drinks” challenges the inaccurate belief that a mother’s placenta protects a developing baby from alcohol. If a…
Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries, has launched a new campaign titled ‘Jandaar Bano’ for its over-the-counter brand, Revital H Woman. The campaign, which propagates holistic health, has been conceptualised by Lowe Lintas, Mumbai. The campaign film focuses on the various health problems faced by women, especially when they are approaching their early 30, such as…
If anything, 2020 has been the year when terms like ‘unprecedented’ and ‘new-normal’ became a part of the vocabulary for people across the globe. For the employees of MullenLowe Lintas Group, however, there was an addition of another word that, unlike the other two, got them excited: TodPhod. It is a colloquial Hindi word for smashing and verbalises the fitting…
The government has rushed out a fresh ad campaign urging the public to ‘Stay home. Protect the NHS. Save lives’ after the latest surge in the number of cases of Covid-19 in England. The campaign includes a message recorded by England’s chief medical officer, Professor Chris Whitty, which was scheduled to air on ITV on…
MullenLowe Group UK is offering eight hopefuls, 18 or over, an opportunity to join its new apprenticeship scheme ‘The Ship’. The ‘crew members’ will work across various teams and business areas including Mediahub, the People team and across account management, strategy and production in our advertising agency. This will be an ongoing programme for the…
We’re halfway into a strangely familiar January. Lockdown and Zoom again loom large in our existence. When we look further out, of course, hope is in the air. But hope, as they say, is not a strategy, so it’s time for us all to grasp the nettle and set some professional new year’s resolutions if…
Kirloskar, one of the largest diversified engineering conglomerates in India, has recently launched a campaign conceived by Lowe Lintas to showcase how it touches millions of lives, cutting across sectors and geographies. The company has come a long way from being known as an Indian brand to being strongly anchored in the EMEA, SA and…
In a new series – Planner’s Perspective – Adgully is speaking to some of the brand planning heads who are today playing a key role in agencies. Planning is not rocket science. The advantage of a planner is that he/she brings in special skills and a different approach to thinking by using research and going more in…
MullenLowe SSP3 has announced the appointment of Diego Muñoz and Juan David Pardo as the new executive creative directors at the iconic Colombian agency. The duo will partner with Jaime Duque who’s been one of the ECDs at the agency for several years. “In line with our philosophy of always training and promoting our own…
2020 was the year of handwashing, soap, the sanitiser – anything that kept hands clean was at the forefront of consumer minds. And for a brand such as Lifebuoy that is so synonymous with hand hygiene, the last 12 months were interesting to say the least. The global communications hub for the brand is based…
After a multi-agency pitch, one of India’s most respected real-estate developers, Prestige Group, has entrusted Lintas Live, a digital-first creative PR agency (formerly known as GolinOpinion) with a complete mandate to drive its PR and communications. Lintas Live will script the narrative of the brand as it expands its footprint to other parts of the…
2020 has been defined by one event: the Covid-19 pandemic. Long-held preconceptions have been challenged and we have all been forced to look at our day to day lives through a new lens. The pandemic and its effects have completely changed how we connect with one another and how we live our lives. For agencies,…
A decade ago, Jose Miguel Sokoloff came up with an audacious advertising campaign. The brief, which came directly from the Colombian military, was to win over hardened armed guerrillas in the jungle. His weapon of choice? Christmas lights. Soldiers in camouflage strung up bright blue lights in large trees at strategic points in the jungle,…
Bursting onto the scene, Sarge and Jacs approach the bewildered driver just as the monster’s battle reaches an all-time high, as does Sarges’ disbelief at the monstrous insurance policy held by the car’s occupants. Sarge and Jacs make it clear that if the driver was insured with Budget Direct, because the accident was not his…
Early headlines suggested that drinkers would hold an unfortunate overlap in names against the brand. A series of headlines early in the coronavirus pandemic suggested that its many impacts could include damage to a beer brand with a suddenly awkward name. “Corona beer can’t catch a break amid coronavirus fear,” read one in February, for…
Smartphones have taken centre stage in our day-to-day lives, helping us connect with our friends, family, and the world in general. It gained further significance when people had to stay indoors due to COVID-19 and the ensuing lockdowns this year. Hence, smartphones have become our lifeline – from improving our overall quality of life to…
Every business is a work in progress Sorry to start on a gloomy note, but despite everyone’s determination to have fun in the holiday season and the understandable euphoria of the first vaccines being administered, great swathes of the UK remain under extremely stringent restrictions which will probably last well into 2021, and the economic…
We’re pleased to share MullenLowe Group has taken home two awards at the 2020 Epica Awards! MullenLowe SSP3 took home Silver for their ‘She Speaks’ campaign for AB InBev’s Pony Malta. MullenLowe London was awarded Bronze for their ‘Smell Ready’ campaign for Unilever’s Axe. Congratulations to all winning teams!
