News

  • Posted on | LBB Online

    Behind Magnum’s Anime Anthology

    Magnum ice creams are one of the few edible products to make an iconic sound. And the characteristic cracking sound of a Magnum’s chocolate casing breaking to expose the soft ice cream within is just one of many moments in the brand’s new Pleasure Tales anthology of animated short films that perfectly encapsulates the pleasure…

  • Posted on | LBB Online

    #ThankyouVolunteers

    In 2020 the world hit the pause button. Dreams, projects, schools, jobs were put on hold by the pandemic. In a situation like this few people dare to stand up and do something to make a difference. Volunteers are the cornerstone of Red Cross’ efforts across the Globe. Normal people from all walks of life…

  • Posted on | Campaign UK

    A Year At The Heart Of The Crisis

    When Mediahub entered its nursing recruitment campaign for NHS England to the 2020 Thinkbox TV Planning Awards, run with Campaign, the agency knew it had something special to sing about. Just how special and, ultimately, how important that work and the ongoing collaboration with its client would prove to be was something yet to be revealed….

  • Posted on | ET Brand Equity

    The Dulux Promise

    AkzoNobel, the paints and coating company and the maker of Dulux Paints in India, has rolled out a new ad campaign for Dulux Assurance, a program that assures perfect colour, uniform finish and coverage stated else the paint will be replaced. Conceptualised by Mullen Lintas, the ad film is a montage that showcases experts from different walks of life…

  • Posted on | MediaNews4U

    Lintas Live Wins Soch Group

    Soch Group is a company founded by Rohit Pugalia, a serial entrepreneur and angel investor, to guide the start-up ecosystem in India to efficiently scale their business and flourish in today’s competitive landscape. The company has launched several ventures, including Munchilicious Granola, an emerging healthy snacking brand, and is now gearing up for the launch…

  • Posted on | AdForum

    Community On Our Own Terms

    Tell us about yourself. Who or what inspired you to get into advertising and marketing communications? Hey, I’m Pilar McQuirter, Cultural Strategy Director at MullenLowe LA. I got into advertising through the Multicultural Advertising Internship Program. I saw this industry as a great opportunity to build foundational skills in life – strategic thinking, inspiring communication,…

  • Posted on | Campaign Brief Asia

    Young Spikes!

    The Young Spikes provide Asia Pacific’s next generation of creative talent a unique chance to gain recognition and make their mark on the industry. This year, competitors were asked to fulfil a brief set by Conservation International. Ernest and Claudius’ winning project aimed to empower corporations and C-Suites to realise their impact while offering a…

  • Posted on | Econsultancy

    A Day In The Life Of…

    Please describe your job: What do you do? I’m the UK CEO of Mediahub, a media planning and buying agency, part of the multi-discipline marketing services company MullenLowe Group, and therefore part of Interpublic Group (IPG). I am ultimately responsible for our P&L, our product, our service, and our people in the UK. Mediahub is a…

  • Posted on | The Grocer

    The Best Supermarket CX

    Ocado is delivering one of the worst overall “digital experiences” of all UK supermarkets, according to a consumer survey shared exclusively with The Grocer. Some 1,500 consumers were asked to rate supermarket websites, apps, social media presence and email communications. Among Ocado shoppers, less than a third (31%) rated their digital experience as good and…

  • Posted on | Branding in Asia

    AkzoNobel Appoints Mullen Lintas

    The agency will be tasked with delivering on the growth objectives and business opportunities in the Indian subcontinent region. AkzoNobel has a large portfolio of brands including Dulux, International, Sikkens, and Interpon. Mullen Lintas will be conceptualizing and executing a communication strategy for Dulux in India. “We are delighted to have won the India mandate…

  • Posted on | Branding In Asia

    Hung Nguyen Joins MullenLowe Mishra

    The hiring comes following the addition of Guilherme Tonon who has been named Head of Strategy and Consumer Engagement. Tonon previously held roles with IBM Global Web Production, Terra Networks, and Leo Burnett. “We are thrilled to welcome Hung to our team as we build-out our hybrid model, free from legacy biases and designed around…

  • Posted on | exchange4media

    Lowe Lintas Bags Waah Jobs

    OLX Group has recently awarded the creative duties for Waah Jobs (formerly Aasaanjobs) to Lowe Lintas Delhi. The agency has developed a new identity leading to rebranding of the job board. Waah Jobs operates in the blue-collar staffing and recruitment industry in India. As per a recent ET report, India has approximately 170 million people employed in blue-collar jobs including accountants,…

  • Posted on | LBB Online

    Ignored Is Bliss

    Come close, I have a confession to whisper. I know too much about skateparks in Queens. I’m not a skater but it’s what happens when an innocuous interest in a subculture (in this case a bunch of compellingly talented young womxn skaters I saw online somewhere) meets social media’s limitless reach, and oops, there you…

  • Posted on | LBB Online

    The Black Catalog

    Over the course of the past year, there has been much discussion regarding the systemic racism that impacts the Black community in education, business, healthcare and more. Part of recognising injustice and hoping to rectify it is by supporting those who have been discriminated against. Whether it be financial or emotional support, it’s vital to…

  • Posted on | LBB Online

    O Beauty Beauty!

    For over four decades, Blue Heaven Cosmetics has been revolutionising the decorative cosmetics space and has led the charge to make fashion accessible to the Indian masses. Brands in this category often try appealing to the glamorous side of people. To break the clutter, Blue Heaven Cosmetics has positioned itself as a brand that partners…

  • Posted on | LBB Online

    New Leaders At MullenLowe LA

    MullenLowe U.S. has appointed three new directors to its Los Angeles office. Fabio Brigido and Chris Juhas have joined the agency’s flourishing creative team as creative directors, and Pilar McQuirter is the agency’s first cultural strategy director. The trio is the latest in a series of strategic hires at the agency’s growing Los Angeles office,…

  • Posted on | LBB Online

    Survivor’s Manuals

    Humans for Humans foundation, part of Grupo Comercial de Comunicaciones (GCC), in conjunction with Publicidad Comercial MullenLowe and Applaudo Studios, have launched a fundraising campaign for ‘SURVIVOR’S MANUALS’, an online platform which aims to transform the lives of thousands of young people and adults who were victims of sexual abuse during their childhood, and help…

  • Posted on | Campaign UK

    Eat For Good

    “Eat for good”, created by an Interpublic team of agencies including MullenLowe Group, Golin, R/GA and ITB, targets so-called “eativists” – people who believe food can be a force for change and consciously choose food that is good for themselves and the planet. Coinciding with World Eat for Good Day today (Friday), the campaign asks…

  • Posted on | AdForum

    An Open Heart Relationship

    What is the longevity of the relationship between your agency and the brand, and how did this relationship begin?    Our relationship has been banking on the axis of openness for more than a decade now. And every day of this relationship in the last ten years has been characterised by trust, respect and candidness with…

  • Posted on | LBB Online

    Why Creativity In PR Is Key

    Starting a new job during a pandemic is daunting but starting a new job during a pandemic and in a completely new field must be an experience in itself. For Sarvesh Raikar, the creative head of Lintas Live, his first foray in his new role has been a learning curve and experience that he embarked…

  • Posted on | Campaign US

    Slack Hands Global Media AOR To Mediahub

    The account covers all media strategy, planning and buying across channels in North America and Europe, Slacks two largest markets, according to sources familiar with the pitch. The review was not led by a consultant and it’s not clear who else participated. Mediahub declined to comment on the win. Slack is looking to ramp up…