Big congratulations to Carolina Mejía, director of strategic planning for MullenLowe Group Colombia who has been named in AdAge and P&M’s Women To Watch Colombia 2019! Since 2015, in partnership with AdAge, P & M leads the Women to Watch initiative in Colombia. The purpose of this program is to recognize women professionals who, thanks to…
MullenLowe One in France has been officially renamed to MullenLowe Open to become part of the global CX activation network within the MullenLowe Group. Under its new name, the Paris-based agency will be strengthening its customer experience offering to align itself with the strong network of 16 offices around the world all delivering remarkable CRM,…
MullenLowe U.S. has expanded its leadership team in its New York office through a series of promotions that the agency said aim to, in part, “foster greater cross-office collaboration.” Kelly Fredrickson, who has been president of MullenLowe Boston since April 2018, will take on the additional role of president of MullenLowe New York to oversee…
Gits Food Products, a pioneer of convenience food in India, has unveiled its latest ‘Sawal hi nahi banta, yaha banta hai Gits!’ campaign. This tagline roughly translates to ‘there is no problem or no need to worry, when there is Gits Food products’. Conceptualized by Lowe Lintas, the fresh new TV spots contain two delectable…
A Young Boy Waxes Lyrical About the Intricacies of Hearts in Spot for the British Heart Foundation MullenLowe has launched a new campaign called Boy for the British Heart Foundation (BHF). Boy shows an enthusiastic young boy joining the dots between hearts, blood flow, and the health issues faced by his loved ones. With the…
WARC has released the ‘Best of the Best 2019’, their annual ranking of the world’s top companies across creativity, effectiveness and media, and we’re proud to announce LOLA MullenLowe has come in at 7th in the ‘World’s Top Agencies’ ranking! The Best of the Best is a global index of excellence which combines results from…
Eighteen creative teams representing 18 cities will soon arrive in Pattaya, Thailand to take part in the Young Lotus Workshop at ADFEST 2019, which is being hosted for the first time by MullenLowe Group. Experts from MullenLowe Group will mentor teams from Bangkok, Cairo, Colombo, Dhaka, Gurgaon, Ho Chi Minh, Hong Kong, Jakarta, Karachi, Kathmandu,…
A case to show women with more grit and courage in advertising. As I thought about International Women’s Day and how we still must celebrate it loudly until we are equal, I thought about how I truly feel about my womanhood, and how it relates to what I do, what we do: advertising. I had…
Just in time for March Madness, Acura is launching a social campaign that targets basketball fans. Acura is tapping some influential basketball personalities, including ESPN analyst and commentator Jay Williams and social basketball commentator Filayyyy, to host the challenge, which was created by MullenLowe. Throughout March’s NCAA Tournament, they will ask fans to bring their…
Lowe Lintas has won the creative mandate of Mobile Premier League. The pitch saw participation from five agencies, out of which Lowe Lintas was chosen on the back of their deep-rooted understanding of consumer behaviour and a strong history of successful brand launches. Mobile Premier League, colloquially known as MPL, is a mobile gaming platform…
Mahindra and ZEE recognizes and empowers Women Farmers with Prerna Mahindra & Mahindra Ltd , part of the USD 20.7 billion Mahindra Group and Zee Entertainment Enterprises Limited (ZEEL), a media and entertainment powerhouse celebrated International Women’s Day with the release of a nationwide campaign on Prerna. Designed to bring to light the challenges that…
Football Is an Agent of Social Change in New #FansWithoutBorders Campaign Colombian club Independiente Santa Fe and MullenLowe SSP3 collaborated to support Venezuelan citizens According to a report by the Colombian newspaper El Tiempo, 1,046,708 Venezuelans have entered Colombia since 2014. This is due to the social and humanitarian crisis that has been going on…
