The past year saw its fair share of emergencies, from weather-related disasters to the pandemic that’s still ravaging the world. And brands aren’t the only ones building emergency preparedness into their routines. According to monthly research series ML:Next from agency MullenLowe U.S., which spoke with 550 consumers from different backgrounds across the country between Feb….
Comments Chris Rowson, Executive Creative Director: “I’m so excited to announce João as our Head of Design. We have a shared vision and passion for the strategic and conceptual role design will play for our clients. He has an incredible eye for craft and truly embodies the maker spirit.” Paz’s design career spanned five years…
Every year BIMA, the British Interactive Media Association, launches its search for the 100 most influential, pioneering and ground-breaking people in the digital/tech industry and we’re proud to share MullenLowe Profero’s Dean Lanzman has been named to this year’s list! Challengers & New Thinkers: Dean Lanzman, Head of Data, MullenLowe Profero Dean is a worthy winner…
Influencer marketing has become a dirty word. When you hear the word influencer, most of what springs to mind is everything from Love Island stars flogging teeth whitening products, questionable detox tea sponsorships, bots asking you to ‘DM to collab’, active wear pyramid schemes, and even snarky free-meal requests from influencers being plastered all over…
MullenLowe MENA was also awarded ‘Best Use of Experimental Tech’ for their ‘ProtectSet’ campaign for Mobily eSports. “We are extremely proud to have been named “Agency of the Year” at the Campaign Tech Awards. Being the first agency in the region to receive global recognition is significant; it proves that we’re achieving our vision for…
The holy month of Ramadan is usually marked by fasting during the day and the traditional Suhoor and Iftar. During this time around 25% of all food is wasted, a problem that goes against the spirit of Ramadan. Enter the ¾ Pizza Box, launched in a collaborative effort between Red Crescent, Pizza2Go (a local pizza…
Today is Cinco de Mayo, but rather than simply celebrating a day when many consumers likely reach for one of their brews, Corona Beer teamed up with MullenLowe L.A. to make a positive impact with an attempt to help local restaurants across the country. Today, Corona and parent company Constellation Brands are unveiling a “#CincoForGood”…
Jonny Gadd is head of strategy at MullenLowe New York where he oversees strategy for brands including E*TRADE, Edgewell, Unilever and their latest win, American Woodmark. Throughout his 20+ year career, he’s helped build iconic brands across agencies such as Droga5, TBWA\CHIAT\DAY, kbs+, and Publicis and has been lucky enough to have worked in London,…
Boop Beep Boop. The sound of a grad student conducting the most boring concert ever for an audience of wired up mice to explore an idea that has some wild ramifications for how we think about art, and in passing, how we might think about advertising. It turns out that teaching a mouse to expect a series of tones…
“There is only one thing in life worse than being talked about, and that is not being talked about.” Hmmm. Oscar Wilde’s colourful declaration was tested to destruction last week by Standard Life Aberdeen’s re-brand as, er, abrdn. (Even spellcheck doesn’t like it. That doesn’t bode well.) Has the new brand been talked about? Hell,…
MullenLowe Group announced S. Subramanyeswar’s (Subbu) elevation as chief strategy officer for the Asia-Pacific region. He will continue to lead strategy for brands at MullenLowe Lintas Group as its group chief strategy officer. Since joining Lowe Lintas in 2011 as national planning director, Subbu has led major strategic thoughts or shifts for multiple brands across…
Called ‘HealthySexual’, the campaign identifies individuals as being ‘HealthySexuals’ if they talk about sex, test for STIs regularly and protect themselves via safe sex practices. “Sexual representation in media has often done more to separate people than unite,” 303 MullenLowe Perth executive creative director Richard Berney says. “‘HealthySexual’ is a uniting term for all of us. However…
MullenLowe Sustainability has appointed Oriana Brine as Associate Director, to lead client management and drive business growth. Brine joins the team from leading international NGO Forum for the Future where she was a Senior Sustainability Strategist, working with companies across APAC to solve complex sustainability challenges. Prior to Forum, she spent the last decade working…
Hallmark Channel parent Crown Media confirmed it has selected Mediahub as its media agency of record, as the cable TV programmer looks to reposition its image in the marketplace and differentiate itself in an increasingly crowded streaming landscape. Best known for its original holiday movies, Crown Media has received criticism in recent years for its…
The money transfer industry is a key service for those who are far from the ones they love. Western Union is the market leader, transferring money on behalf of over a billion people in over 200 countries, via 500,000 agent locations and locally-translated apps and websites. Technology – the digitization of money – is creating…
The new spot titled “Driving’s No Game” features an extraordinary collision between a reckless driver and car, straight out of a video game, and a Budget Direct customer. The commercial shows how Budget Direct’s car insurance picks up the pieces in all kinds of unfortunate situations – because they offer big cover, without the big…
The vast majority of UK consumers who bought online for the first time during the pandemic will continue to buy online, despite the High Street having reopened earlier this month. The pandemic is the main reason for this shift, with 56 per cent of clothes shoppers telling digital marketing agency MullenLowe Profero they bought more…
As the healthcare industry works to encourage consumers to get the Covid-19 vaccination, MullenLowe New York created a spoken word campaign launched during National Poetry Month for its client, Banner Health, a nonprofit health system based in Arizona. The audio and video spots were written to address this pivotal moment in pandemic culture, and introduce…
Life in lockdown was hard enough for the seasoned folk within the industry, but for those trying to learn the business as they kick start their career – like Lara Hudson (pictured right) and David Svarc (pictured left) – a whole different ball game and next level challenge. But the 303 MullenLowe young guns duo…
Almost two-thirds of the U.K. have received their first dose of the Covid-19 vaccine, and now the government is encouraging citizens under 50 to get vaccinated in its latest ad campaign. Released on April 26 by the British Department of Health and Social Care, the 60-second “Every Vaccine Gives Us Hope” spot by creative agency MullenLowe…
MullenLowe London shares uplifting imagery from purposeful school activation, spearheaded by Unilever’s Knorr. This activation forms part of Knorr’s ongoing global platform Eat For Good to communicate their purpose – to reinvent food for humanity by being healthier for both people and the planet – with the next generation. To shed light on the global…
Bullying has been commonplace in school halls and classrooms for years across a number of different guises. From ‘harmless’ pranks such as the ‘wedgie’, to the more commonplace cyberbullying of today, its various forms have evolved over the years, but it’s still something many young people are victims of. MullenLowe SSP3’s new print campaign, ‘Timeless…
