News

  • Posted on | LBB Online

    Brand Insight: Pony Malta

    If you’re not from Colombia or Ecuador, chances are the phrase ‘Pony Malta’ means nothing to you. For Colombians, however, it’s a brand name that’s loaded with meaning – it means energy, it means youth, it means unleashing your potential. It’s a brand that’s woven into Colombian society, 67 years old and much loved. Pony…

  • Posted on | Business Review

    Andra Panaitescu Joins MullenLowe Romania

    With a strong background in brand communication and marketing and over ten years of experience in advertising, five of which have been spend at MullenLowe Romania, Andra has coordinated integrated, repositioning and product launch campaigns for companies in FMCG, retail, services, technology, pharma, banking, automotive, and social. “With a leader profile, Andra is an excellent…

  • Posted on | MullenLowe salt

    A Visible Opportunity For Hidden Companies

    Purpose and sustainability: a visible opportunity for hidden companies Many of the world’s largest companies would likely not appear in a public straw poll of well-known brands. The most widely known businesses in the world are in the public eye because they must be. They sell to the mass market often through a high-volume, low-cost…

  • Posted on | Campaign UK

    Have You Made The Switch?

    Unilever-owned PG Tips has launched a campaign encouraging tea lovers to reduce household waste via its biodegradable tea bags. Created by LOLA MullenLowe, “Have you made the switch” starts as a young girl organises a tea party with her stuffed toys, including the brand’s beloved monkey mascot. “Alright everyone, I want to address the elephant…

  • Posted on

    UK Search Awards Winners

    Mediahub was awarded Best Use of Paid Search and Best Use of Data for their work ‘Maximising The Efficient Frontier H1 2020.’ The campaign saw Mediahub develop a bespoke platform called ‘Next Best Decisioning,’ which leverages machine-learning algorithms to make global digital media investment decisions in real time, driving unfair share in a hard-fought category and…

  • Posted on

    Three DMAs For MullenLowe Group UK

    Congratulations to MullenLowe Group UK who took home three metals, including two Gold and one Silver at the recent DMAs for their ‘We Are the NHS’ campaign for NHS England! MullenLowe Group UK received Gold in the Best Customer Journey category, Gold in the Best Integrated Campaign category and Silver in the Best B2C category….

  • Posted on | Campaign UK

    Ewan Paterson Joins MullenLowe Group UK

    He will work alongside group chief executive Jeremy Hine and group chief strategy officer Ayesha Walawalkar to complete the management line-up. Paterson takes over from Jose Miguel Sokoloff, who has been overseeing creative output in London alongside his global CCO role since 2017. Sokoloff will remain in his global role. At BBH Sport, where Paterson was…

  • Posted on | AdForum

    We Can Always Do More

    Since employees have transitioned to working from home, how has the agency been helping them to adapt? I won’t lie – at first, it wasn’t easy, which I imagine was the same for everyone. But since then, I have to say that we have adapted really well as a business, and we have become more…

  • Posted on | LBB Online

    Get Ready To ‘Mix In’

    Jameson Irish Whiskey has launched a new India-specific brand communication that celebrates ‘Mixing In’ in a world where even strangers can bond and connect effortlessly. The new campaign for India’s number one imported non-scotch whiskey was conceived by Lowe Lintas Delhi. The genesis of the campaign stems from the brand’s strong belief in the idea…

  • Posted on | AdForum

    We Are One Big Family

    Since employees have transitioned to working from home, how has the agency been helping them to adapt? Since the lockdown started in March, we have been supporting our employees with infrastructure and tech support and emotional and mental support to help them remain resilient and healthy. We are all on this journey together, and it’s…

  • Posted on

    The UNseen Story

    MullenLowe New York and Mediahub have launched an exposé on legal gaps, one of the key prevention measures needed to end violence against women and girls around the world in a public service campaign for UN Women. As violence has increased against women during the COVID-19 pandemic, and an additional 15 million women are expected…

  • Posted on | Adgully

    Superstar To Promote Kaam Wapasi

    With the entire country immersed in festive celebrations and revelries, ZEE Networks brand Big Ganga has signed Dinesh Lal Yadav aka Nirahua as a central character for its annual musical event ‘Jai Chhathi Mai’ on Big Ganga and will also promote ‘Kaam Wapasi’ during the mega event. Kaam Wapasi is a unique tech platform by Lowe Lintas that helps…

  • Posted on | LBB Online

    Why Would We Talk about Art?

    Shall we talk about art? In a time of huge democratic upheavals, identity politics, health worries, surging nationalism, the collapse of consumerism, widening inequality, and education in crisis, there is an argument for not talking about art at all, yet there is, equally just SO MUCH ART to talk about. If there has ever been…

  • Posted on | LBB Online

    LOLA MullenLowe Barcelona Grows Team

    From left to right: Yann Baudoin, Céline Vincent, Michele La Fiandra
 Following significant growth with brands such as Bayer International, Tous, Bimbo and Gaes, LOLA MullenLowe Barcelona hires diverse talent with an emphasis on digital and branded content, for its accounts and creative departments. Yann Baudoin – global business director Yann, of French origin, returns…

  • Posted on | LBB Online

    Wishing You A Normal Christmas

    After 100 years of celebrating Christmas, this year TOUS is launching its Christmas campaign in an emotional appeal in a particularly uncertain year by wishing the best that can be wished in times like these, that it can be normal or as normal as possible. The people, traditions and times that make Christmas special are…

  • Posted on | MediaNews4U

    New Hair Day

    Bajaj Almond Drops, the biggest brand in Bajaj Consumer Care Limited’s haircare portfolio, has recently launched a campaign featuring Parineeti Chopra. With ‘New Hair Day’, Mullen Lintas Mumbai aims to make Bajaj Almond Drops more relatable by shifting it into a more progressive zone that mirrors the emotions and situations from its consumers’ lives while…

  • Posted on | LBB Online

    Elevate Your Every Meal

    LOLA MullenLowe has been selected as the lead advertising agency for Bertolli Olive Oil, the pioneering exporter that has become the number one olive oil in the world. LOLA MullenLowe has been tasked with planning and developing a creative strategy for the international marketplace with specific emphasis on the United States. Its first campaign has…

  • Posted on | LBB Online

    The Immortal Awards Contenders

    Latin America was the region that set the tone for the Immortal Awards 2020. The first regional heat saw the judges ruthlessly whittle 96 entries to seven finalists. This was a jury that wanted to put forward the best of the best to make sure that the region truly shone when it came to final…

  • Posted on | MediaPost

    Hawai’i For Real

    The spots use humor to capture that longing in a series of 15-second spots. The effort will appear on social and digital channels. “Beach Pic” shows a woman imaginatively creating her own fictional “legs on a the beach” picture by photographing her bent fingers over the image of the ocean. “Computer” shows a man staring…

  • Posted on | LBB Online

    A Strategy Sleigh Ride

    Christmas advertising is big in every country that celebrates it, but in the UK, things get taken to a different level. Britain is where Charles Dickens ‘invented Christmas’ (according to that film at least) and over a century later it’s where adam&eveDDB invented the concept of the John Lewis Christmas Ad – a cultural phenomenon…

  • Posted on | B&T

    Prioritising Mental Health

    Representing an “exciting new evolution” of Curtin’s ‘Act Belong Commit’ health campaign, this new phase evolves the campaign’s brand identity to support Mentally Health WA with a more contemporary positioning in the West Australian market. Richard Berney, 303 MullenLowe’s executive creative director, said: “Why is it that when you hear the term ‘PHYSICAL HEALTH’ you…