La Boa de Isaac (Issac’s boa) is an eclectic group of friends, Argentine creatives, professional musicians and part-time musicians, who used to meet every Sunday at “Isaac’s bar”. Created by Tomás Ostiglia, ECD at LOLA MullenLowe, they named themselves after the owner who is a legend of the Buenos Aires underworld and boa constrictor expert. They…
Insight: Leigh Reyes, Mullenlowe PH President & CPO, on How Creative Agencies Are Adapting to the COVID-19 Lockdown We are now on Week Two of the Luzon-wide community quarantine, with public transportation still limited, while offices are encouraged to function with a skeletal team, or work from home. This does not exclude the local advertising community, whose…
MullenLowe SSP3 has brought together two of their clients, ABInBev’s Bavaria Beer and leading producer of home cleaning products, Simoniz Co, to make antibacterial hand gel at a time when it is needed more than ever. Simoniz stopped all production of their main range of products to produce antibacterial hand gel, using alcohol donated by…
Following the MullenLowe NOVA Awards Manila, MullenLowe Group Philippines donated several sewing machines to #ProjectJoseph set up through the NVC Foundation, a foundation that was established to harness the power of private citizens to creative positive and lasting change in their communities. Now, the proud owners of these sewing machines are using them to sew…
As the number of cases of coronavirus continues to grow in the country with Maharashtra being one of the most affected areas, the Brihanmumbai Municipal Corporation (BMC) initiated a new campaign ‘Corona Se Mat Darona’. Conceptualised by Lowe Lintas, the outdoor campaign aims to address the lack of awareness among the people of the state…
Following the Prime Minister’s televised address at the start of the week, where he announced stricter measures to combat the spread of the coronavirus outbreak, the NHS has unveiled the next phase of its expanded coronavirus public information campaign to reinforce his message. On Monday (23 March) Boris Johnson addressed 27.1 million people in the country,…
As the COVID-19 pandemic continues to wreak havoc on everyday life, we’re checking in with people in the creative industry to see how they’re faring. Here’s an update from Karen Goodman, who works at MullenLowe in Boston. Give us a one-line bio of yourself. Creative director at MullenLowe, born in North Carolina, living in Boston…
It’s the splenetic final sentence of ‘Inventing Desire’: the decades-old biog of LA adman Jay Chiat and his agency, Chiat Day, whose ‘1984’ spot for Apple alone warrants its legendary status in advertising circles; the despairing cry of the agency’s banker, for whom the discontinuity of the agency model holds only spills rather than thrills….
Media and entertainment company, Zee Entertainment (ZEEL), has taken an initiative – #BreakTheCoronaOutbreak, for the well-being of its audiences. Taking the initiative to create a unique reminder for its viewers, Zee has decided to pause the content across its channels with a 30 second break throughout the day. Prathyusha Agarwal, chief consumer officer, ZEEL, said, “While…
A widely shared piece in The New York Times last week repeated a common assertion about working from home: that it makes you more productive, but less creative. This quote, from none other than Steve Jobs, appeared in the article: “Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you…
The safety of our people, their families and our partners is paramount. To that end, MullenLowe Group, in keeping with the guidelines of our parent company, the Interpublic Group (IPG), has instituted a work-from-home system for all of our employees worldwide in response to the COVID-19 outbreak. Leadership in all of our markets is empowered…
To mark International Women’s Day, AdForum is gathering opinions from women working in advertising and marketing communications. They asked women from a range of job roles both agency- and client-side, for their view of the state of the industry. Stronger Together: Heather Gupta, MullenLowe Lintas Group “There are thankfully now more women in leadership positions…
