Experts from across the media and advertising sectors reveal their blueprints for a prosperous 2019 How can publishers change their fortunes? Sabina Usher, communications strategist, MullenLowe Mediahub For publishers to turnaround their fortunes they must more closely follow the trails behind where the advertising revenue is leaving their sector. Generally, this is in digital, though…
Acura is certainly not the first automaker to enable potential car buyers to customize their vehicles online, but it is the first to do so via Instagram Stories. Visitors to Acura’s Instagram account can create their dream versions of the automaker’s 2019 ILX sports sedan by tapping into a sticker pack that contains elements such as wheels,…
2019 jury line-up includes two new Lions; the Entertainment Lion for Sport and the Creative Strategy Lions The Cannes Lions International Festival of Creativity has today announced the 27 Jury Presidents that will lead and guide specialist juries at the 66th edition of the Festival. The Jury Presidents span the Cannes Lions Awards architecture, introduced…
One problem that many consumer promotions suffer from is believability. People don’t believe they will ever win the prize that’s being dangled before them. Like winning the lottery, the odds are against it. One way to combat this is to make the promotion even more unbelievable. JetBlue and MullenLowe have managed to do this with…
E*TRADE has launched a new commercial titled “Bow Wow Wow”, pointing out that “There are dogs with better lives than you”. The 30-second spot features several types of dogs spending time in a pleasant way such as driving a boat, going shopping, getting a relax massage, taking lunch and relaxing on a yacht. A waiter…
Tesco MY hopes to forge emotional bond with consumers via ‘Food Love Stories’ Tesco Malaysia aims to build and foster consumer trust in its quality for food and create brand differentiation through its nationwide campaign Kisah Rasa Sayang Tesco (Tesco Food Love Stories). The grocery chain wanted to create an emotional bond with its customers and its…
MullenLowe Sri Lanka awarded Campaign South Asia Creative Agency of the Year Gold MullenLowe Sri Lanka was awarded Gold in the ‘Rest of South Asia Creative Agency of the Year’ category at the Campaign South Asia Agency of the Year Awards 2018 held recently in Mumbai, India. This accolade is a result of the consistence…
MullenLowe Brazil launches latest campaign directed by Trator Filmes’ Gabi Brites Following the ‘Know me Better’ campaign launched in 2017, MullenLowe Brazil has created the new follow-up campaign, ‘Specialist Flavor’, for Knorr Seasoning Powder. The campaign’s jingle is both inspired by and a parody of the successful song ‘Look at the Explosion’ by Brazilian funk…
Housing.com launches their new ad campaign with Vicky Kaushal, Kiara Advani Conceived by Lowe Lintas, the campaign is built around an endearing dynamic between a husband and wife Housing.com real estate platform, will launch its new TV campaign “Ghar dhoondhna koi inse seekhe” starring Vicky Kaushal and Kiara Advani on 7th December, 2018. Showcasing Housing.com’s Smart Search Technology, the communication…
MullenLowe Brazil creates catchy tune and spot directed by Primo’s Pablo Maestres Created by MullenLowe Brazil, the new campaign for the New Rexona Efficient relaunch has started officially airing in Argentina. The TVC, ‘Don’t forget your feet’, aims to stimulate a new consumer habit by reinforcing the importance of taking care of your feet, given…
Radhe Vaswani of MullenLowe Profero bags Executive of the Year-Advertising at the Hong Kong Business Management Excellence Awards 2018 The executive has established Southeast Asia as the third global hub for Profero. Hong Kong, November 2018 – Radhe Vaswani, Chief Operating Officer for Global Clients at MullenLowe Profero has been recognised as Executive of the…
Jonny Stark joins MullenLowe Group as chief strategy officer APAC based in Singapore MullenLowe Group Asia Pacific has appointed Jonny Stark (pictured left) as Chief Strategy Officer to spearhead a new consultative offering for enterprises across Asia Pacific. In the newly formed role, Stark will also be responsible for leading the Group’s regional strategy and…
