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Fastrack Moves Hearts

One of the most youthful brands in India, Fastrack, has come up with a moving initiative celebrating Valentine’s Day. Conceptualised by Lowe Lintas Bangalore, it addresses the conservative section of the society who have held back the LGBTQ+ community in India from enjoying the liberty to love. Valentine’s Day celebrations in India have always been represented by…

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MINI Singles’ Day

Happy Singles’ Day! Now that Valentine’s Day is over, MullenLowe South Africa along with MINI SA, reflect on being single and the perks of flying solo this Singles’ Day: No worrying about buying OR receiving cliched and kitch plastic roses and clutter plush-toys on Valentine’s Day. Double the budget means double the fun whenever you…

Posted on | Campaign Brief Asia

Can Two Chatbots Fall In Love?

To celebrate this season of romance, Closeup Toothpaste, is working with creative agency, MullenLowe Singapore to discover if love can overcome all boundaries (even firewalls), with a unique experiment to discover whether two AI chatbots can fall in love. In line with the Unilever brand’s mission to bring people together, the MullenLowe Singapore team, led…

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Introducing ‘The Love Doctopus’

It’s the most romantic day of the year and love is in the air, which means we’re all susceptible to becoming love sick. MullenLowe Group is excited to launch ‘The Love Doctopus’, an online quiz to give players a ‘Love Diagnosis’ and recommended remedy for their love sickness. The fun quiz contains eight multiple choice…

Posted on | Campaign Live

Break Norms, Not Hearts

2019 marks another turning point in fintech as the big four legacy banks’ share of current accounts has shrunk to about 70%, from 92% a decade ago. Brands such as Monzo, Starling and Revolut have, in contrast, added hundreds of thousands of customers to their ranks. Revolut claims to be Europe’s fastest-growing fintech brand, adding…

Posted on | MullenLowe salt

The Power Of Taking Action

At the end of last year I found myself in a high school in Texas on a Saturday morning with over 2,000 young girls dancing to the Spice Girls. How did I find myself singing ‘Wanna Be’ I hear you ask? Let me take you back a few steps… In 2018, we saw the rise…

Posted on | Mediatel

Future Of Brands

Why the brand will be the last form of competitive advantage Adspend will swing back towards brand-building media in the near future and advertisers can expect to pay a premium for it, industry experts have said. Speaking on a panel at Mediatel’s Future of Brands conference last week, MullenLowe Mediahub’s UK managing director, Dino Myers-Lamptey, said that…

Posted on | Campaign Live

Great Stories Aren’t Told In Headlines

These posters distil great novels to just a headline. The campaign promotes the upcoming Winston Fletcher Fiction Prize, which awards fiction writers from the advertising and marketing industry. Rewritten titles include Communist Pigs. Literally Communist Pigs in place of Orwell’s Animal Farm, and Dudes Cross World to Throw Ring in Volcano for Tolkien’s The Lord of the Rings. Writers can submit…

Posted on | Information/Age

The History Of The Chatbot

The history of the chatbot: Where it was and where it’s going Chatbots are not new. The software has been around for decades, and now its application is beginning to impact the enterprise — both internally and outward facing The history of the chatbot The first chatbot was developed in 1966 at MIT — they called it…

Posted on | LBB Online

LOLA MullenLowe Appoints Tomás Ostiglia As ECD

LOLA MullenLowe is proud to announce the appointment of Tomás Ostiglia as Executive Creative Director of the Madrid agency. For five years, Tomás was LOLA’s Global Creative Director for major international accounts such as Magnum, Cornetto and Pescanova and was key in winning the PG Tips and San Miguel accounts for the agency. In the…

Posted on | Exchange 4 Media

Sagar Kapoor On 16 Years At Lowe Lintas

The formality of a pitch today is rapidly changing: Sagar Kapoor, Lowe Lintas Kapoor was recently named the CCO of Lowe Lintas and has spent a decade and a half with the agency here credited for some of the most iconic campaigns like Lifebuoy’s #HelpAChildReach5 At Lowe Lintas, it’s the people you work with that…

Posted on | Campaign Live

Danone Appoints MullenLowe Open

Danone taps MullenLowe Open for baby brands CRM and digital account Interpublic agency replaces Unlimited Group on business covering Cow & Gate and Aptamil. Danone Early Life Nutrition has appointed MullenLowe Open to the CRM and digital account for two of its baby brands, Cow & Gate and Aptamil. The agency emerged victorious in a…