News

Posted on | Shots

Festive Foresight

Festive foresight; predicting the creative output this Christmas. With a year to forget behind us, and no immediate sense of optimism for 2021, Ayesha Walawalkar, CSO at MullenLowe Group UK, examines the uncertain territory into which this year’s crop of Christmas commercials will be thrust. Making a great Christmas campaign is always a challenge, but usually one that agencies look…

Posted on | MediaPost

New Breed Of Budget Shopper

Gone is the stereotype of the female coupon-cutter: since January 2020, today’s budget-conscious consumers have evolved to include 14% more men and 60% more parents, according to a new study by Mediahub. A survey that the study is based on found these budget shoppers (some 42 million in all) are mostly Millennial and affluent, with…

Posted on | MediaNews4U

A Mileage Benefit

TVS Sport is one of the popular commuter motorcycles in the Indian market since its launch in 2007. It plays a significant role in Indian Commuter Motorcycle context with respect to the entry-level segment. Consistently the brand remained true to its core brand promise of “Mileage” & creates delight to its consumers. Driven on the…

Posted on | Adweek

Mediahub Wins TracFone

Prepaid, no-contract mobile provider TracFone has appointed Mediahub as its media agency of record, ending its relationship with incumbent Havas Media. Mediahub confirmed the appointment, but declined to comment further. TracFone has not yet responded to a request for comment. The appointment follows a review, according to a source with knowledge of the process, but…

Posted on | Financial Express

Virat Kohli Is In The Loop

Too Yumm Karare, the snack brand by Guiltfree Industries, has launched a new campaign #LoopMeinKhao with Virat Kohli, the brand’s ambassador, at the centre. Conceptualised by Mullen Lintas Mumbai, the film has been launched across multiple mediums including digital display, TV and social media. For the newly launched campaign, the agency has treated Too Yumm’s old…

Posted on | What's New In Publishing

The Advertising Publisher Relationship

How the pandemic has changed the advertising publisher relationship. I have been in the media buying industry for 30+ years and, sadly, news brands have been in decline since then – and for some time before that. But what hasn’t waned is my belief that, irrespective of delivery format, we need a free press representing…

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Happy HalloScreen!

The creepiest day of the year is almost upon us, so grab your broomstick and zoom into Halloween with #MLGHalloSreens, our virtual backgrounds designed to put a little scream into your screen. With five animated designs to choose from, you can be sure to make your next meeting spook-tacular. Click each of the images below…

Posted on | LA Egotist

Gone2Shit

MullenLowe U.S. and Mediahub have created a deadpan late night comedy infomercial style video called “Gone2Shit”, designed to take out some of the stress and confusion surrounding voting by mail.  More than 1 million people could lose their vote on Nov. 3 if there is an error in completing their mail-in/absentee ballot, according to recent studies. The…

Posted on | Forbes

MullenLowe U.S. Hasn’t Missed A Beat

MullenLowe U.S. is known for some iconic advertising in 2020. Just this year, the agency has introduced Snoop Dogg as a Corona beer spokesman. In 2019, MullenLowe countered McDonald’s Happy Meals with Real Meals from Burger King, which featured a Blue Meal, a Pissed Meal and a DGAF Meal to more accurately reflect the palette…

Posted on | The Drum

Working From Her Jungle In The Sky

Aloe vera, bell peppers, lemon trees, banana plants… Every day MullenLowe Profero senior planner Ellie Boxall sits on zoom calls in her 18th floor flat surrounded by plants. In the latest instalment of our Today’s Office series, she tells us what it’s like working from her jungle in the sky. I’m sat at my kitchen table,…

Posted on | MullenLowe salt

How To Navigate The Work/Life Balance?

I’ve recently returned to work after maternity leave. It certainly hasn’t been the maternity leave, nor the return to work I envisaged, and a month in, I’m still trying to get my head around the fact that ‘work’ and ‘home’ are one and the same thing for the foreseeable. I am fortunate to work for a…

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Global Handwashing Day

For Global Handwashing Day on Thursday 15th October, MullenLowe Group worked with Lifebuoy, the world’s number one hygiene soap brand, to demonstrate the brand’s commitment to hygiene education. MullenLowe salt has worked with Lifebuoy for nearly 15 years, and in that time have seen their critical hand hygiene behaviour change programmes reach over a billion people…