News

Posted on | Blank 100

Cybi Williams Private View

Blank 100 is thrilled to invite you to Cybi Williams’ first solo show. CYBI WILLIAMS 31 August – 20 September Private view Thursday 30th of August 7pm – 9pm Blank100 presents Cybi Williams’ first solo show, premiering his newest body of work, that glides between painting, sculpture, and collage. Cybi explores themes inspired by the oddities…

Posted on | Campaign

Brave Brand Honourees

The Ad Club of New York announces 2018 Brave Brand honorees Burger King, Procter & Gamble, KFC, Nike and more are among this year’s brands. On October 1, the Advertising Club of New York will honor 10 marketers and agencies who have successfully partnered and taken risks together as part of the organization’s Brave Brands…

Posted on | TV News 4 U

Lowe Lintas And Tanishq Celebrate Onam

Tanishq launches campaign for Sampoorna collection specially crafted for Onam; created by Lowe Lintas Onam is a festival celebrated by every household in Kerala. It is celebrated with much fanfare at the end of monsoon to mark the harvest season every year. ‘God’s Own Country’ becomes resplendent with festivities and colours in celebration of this…

Posted on | Campaign Middle East

A New Legacy

MullenLowe’s new ECD, Breno Cotta, has been brought in to create award-winning work. He and managing director Matt Butterworth say the key is to focus more on strategic transformation and less on ‘fakenology’ By now, the creative teams at MullenLowe should be coming to the end of a 30-day challenge set for them by the…

Posted on | Campaign Brief

Harley-Davidson Creates Mindfulness Track

Harley-Davidson uses engine to create meditation track for world relaxation day via 303 MullenLowe Harley-Davidson Australia/NZ has marked world relaxation day by releasing a guided meditation track where the only instrument is the metronomic sound of a Harley ticking over. The idea was conceived by 303 MullenLowe Sydney and brought to life by Sonar Music…

Posted on | Exchange 4 Media

#NoPlasticPatriotism

Bajaj Avenger’s Independence Day Campaign Calls For #NoPlasticPatriotism Bajaj Avenger has released a new campaign ahead of the Independence Day. The digital film touches on a highly relevant issue that concerns all of us — indiscriminate use of plastic. The agency behind the campaign, Mullen Lintas Mumbai, has consciously steered away from clichéd content seen around…

Posted on | It's Nice That

The Graduates 2018: Paolina Russo

Rollerblade hats and crocheted football ballgowns: meet fashion design graduate Paolina Russo In the closing months of her BA (Hons) Fashion Design program at Central Saint Martins, Canadian-born Paolina Russo produced a final collection which has since been talked about. A lot. A line-up of garments which repurpose the material objects of various sports –…

Posted on | Shoes & Accessories

The Heart And ‘Sole’ Of Footwear Branding

The hallmark of the global footwear industry has been to provide newer technology to the wearer. The innovation has been relentless. From mid-sole cushioning in the 1970s to today’s self-lacing shoes. But all this is a bit alien to the Indian consumer. Let’s explore what innovation and branding opportunities are relevant for India. The Global…

Posted on | Dossier Net

El Ojo Announces Jury Presidents

El Ojo Announces The First 4 Presidents Of The Juries 2018 They are Laura Visco, Creative Director at 72andSunny Amsterdam; Claudio Lima, Chief Creative Officer of Cheil LATAM; Álvar Suñol, Co-Chair and CCO of ALMA; and Francisco “Pancho” Cassis, Executive Creative Director of LOLA MullenLowe The El Ojo de Iberoamérica International Festival announced to the…

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SXSW PanelPicker Now Open

The SXSW PanelPicker is now open, giving you a voice in what programming is scheduled at SXSW 2019. It’s as easy as “review, comment, and vote” to help select this season’s SXSW programming. There are five panels with MullenLowe Group representatives, so get your votes in to have your say in shaping the look and feel of…

Posted on | Movidam

The One Two Punch

MullenLowe: Elizabeth Paul – The One Two Punch Today on the Creative Leaders podcast, the Senior Vice President and Head of Strategy at MullenLowe joins us. Elizabeth Paul is an ambitious creative who has great insights on the industry which she shares with us, as well as discussing how her team works. We also discuss…

Posted on | Campaign Live

Royal Caribbean Pair Photos With Sound

New Royal Caribbean app pairs photos with sound using A.I. SoundSeeker, created alongside MullenLowe, involved reviews of hundreds of music tracks along with 10,000 photos, matching each of the 2.5 million combinations to one of 11 moods. Your favorite photos just got a major senses update — sound. Royal Caribbean and MullenLowe have designed and…