Ruosh, the premium footwear and accessories brand, has appointed Mullen Lintas as its brand agency following a multi-agency pitch. The account will be managed from the agency’s Bangalore office. The agency will handle the entire brand strategy and creative consultancy services to strengthen the brand’s footing in the Indian market. Mridumesh Kumar Rai, President, Sara…
Traversing the quiet fields of rural South Korea, through to the city lights of central Tokyo, “MACHINA” charts the story of a former K-Pop idol who turned her back on the factory-like rigours of the mainstream music industry to pursue her passions as an independent electronic music artist. https://www.redbull.com/jp-ja/machina Directed by Paris-based duo The Bardos,…
The first quarter of 2019 has seen UK marketing budget growth bounce back after flatlining at the end of last year, according to the latest IPA Bellwether report. Here, experts from across the industry give their thoughts on the findings. Jeremy Hine, CEO of MullenLowe Group UK The key findings from this quarter’s Bellwether Report are…
Closeup launches #FreeToLove using series of web films promoting closeness in the Philippines via MullenLowe For almost 50 years, Closeup Toothpaste has always stood for confidence to act on one’s attraction. Attraction has evolved with the times, but many young people in the Philippines are still restricted by cultural mindsets and media portrayals that hinder…
Monster’s New Ad Is a Gut Punch for Anyone Who’s Spent Countless Hours on a Résumé Almost everyone has had to deal with the often-deflating process of applying for a job. You write cover letters that aren’t read, change résumés that aren’t noticed, and you are considered lucky even to receive a canned “No” in…
As Chipotle struggled to regain momentum following several years of foodborne illness issues and bad press, its media agency, MullenLowe Mediahub, got creative: It tapped Foursquare mobile location data to figure out how to intercept “lapsers” during key moments with out-of-home advertising featuring visual reminders of the fast-casual chain. It worked: During an eight-week test,…
International hospitality group, Millennium Hotels and Resorts has partnered with MullenLowe Profero for the launch of its ‘My Millennium Guest Rewards Programme’, a new loyalty programme that rewards members staying at participating Millennium Hotels and Resorts across the globe. Within the new programme, Millennium Hotels & Resorts have prioritised simplicity, inclusivity, value, immediacy and access…
MEDIAHUB NAMED MEDIA AOR FOR FOX SPORTS, FOX ENTERTAINMENT The MullenLowe shop takes over ahead of upfronts MullenLowe Mediahub has been named media agency of record for Fox Sports and Fox Entertainment. The account had been serviced by Dentsu-owned 360i and Vizeum. Mediahub, which is the global media planning and buying arm of Interpublic’s MullenLowe Group, will run the account…
Lingerie brand Zivame today unveiled its new brand identity with a tagline ‘Love Yourself Inside Out.’ This new identity aligns with the company’s vision of creating an exciting, modern and inclusive environment for women to discover and shop for their intimate wear needs. Speaking on the occasion, Amisha Jain, CEO Zivame, said “Zivame has come a…
Swayahm’s communication campaign showcases actor Deepika Padukone reminiscing about her various milestones, while going through her keepsake box Swayahm by Tanishq is the latest collection comprising of gold and studded jewellery covering almost all categories including regional, bridal, Non Bridal, Fashion, Occasion Wear etc. This collection with its wide range of products will give the…
Mumbai: Following the appointment of Lowe Lintas Bangalore as its creative agency, Mobile Premier League has launched its maiden advertising campaign featuring cricketing-star Virat Kohli. The campaign celebrates budding heroes from the streets of India. The campaign idea rests on the insight that for a billion-strong nation there are few national icons who inspire a…
Diana was previously creative group head at Grabarz & Partner Award-winning creative, Diana Sukopp, has joined GGH MullenLowe as chief creative officer on April 1, 2019, assuming responsibility for the creative product of the agency. Sukopp joins the agency from Grabarz & Partner where she has worked since 2013, most recently holding the position of…
