The City of Perth recently confirmed the appointment of 303 MullenLowe Perth to its strategic marketing, media planning and creative services roster following a competitive tender process. Says John Linton, head of planning, 303 MullenLowe: “We’ve had a front row seat to the city’s rapid transformation over the past few years. We’re thrilled to bring…
The design and branding division of MullenLowe Lintas Group, dCell, was appointed by Streax to revitalize the packaging for its range of cream hair colour products. With the new packaging, the brand intends to connect more strongly with the modern Indian women and their aspirations. Over the 15-year journey, Streax has come a long way to become one of the leading…
Hundreds of Los Angeles residents were likely startled to see the plastic perma-grin of Burger King’s mascot in their home security screens as they collected recent Uber Eats orders. The King made “several hundred” such Uber Eats runs to L.A.-area homes with Amazon Ring doorbell cameras as part of a MullenLowe-led campaign to promote a new partnership…
Climate-change discussions are permeating the mainstream, due to the tireless work of global activists. But the latest wave of game-changers in the space go beyond politicians, ambassadors and CEOs. Gen Z has stepped up in an unprecedented way as wavemakers in the activist space, from Greta Thunberg to Autumn Peltier. As the energy behind climate…
Jewellery brand Tanishq’s new TVC campaign brings alive the essence of age old traditions, cultures and rituals which have been followed through generations. The campaign aims to take forward the age old tradition of purchasing jewellery which makes Diwali auspicious. The TVC campaign shows how relations strengthen across different communities by revisiting their traditional roots…
The WA Government has launched a new pilot program, the GP Urgent Care Network, through an integrated campaign with 303 MullenLowe, along with a channel strategy by Mediahub. The campaign heroes WA GPs as highly capable, personal and accessible within the community, demonstrating their ability to effectively treat urgent, non-life-threatening injury and illness. In communicating…
MullenLowe U.S. embarks on disruptive brand campaign for TaxAct as new AOR A multimedia drive is scheduled to launch in early 2020, coinciding with tax-preparation season. MullenLowe U.S. will lead the creative charge for TaxAct as its agency of record. The duo is already working on a disruptive new brand campaign designed to inspire and…
I walked into work today listening to a podcast with Bob Iger, the Chairman and CEO of The Walt Disney Company. A fascinating man whose career would make any aspiring leader envious, I was taken by two particular areas he talked to. The first was the Japanese philosophy, kaizen 改善, or the relentless pursuit of unattainable perfection….
MullenLowe Group Philippines is proud to launch the 2019 MullenLowe NOVA Awards Manila and invite the country’s most talented artists in the fields of art, design, fashion and photography to submit their entries. The MullenLowe NOVA Awards Manila engage Filipino visionaries and industry leaders with the goal of supporting emerging talent, creative excellence and innovation….
MullenLowe South Africa has launched a new television commercial for GWK as a follow up to their award-winning and ground-breaking 2015 commercial. The new TVC Old MacDonald Has A Farm, promises to leave an even bigger impression on viewers. Four years ago, MullenLowe South Africa created an animated TV advertisement for agri brand GWK that…
‘Big Billion Days has redefined benchmarks of success, for Flipkart & e-tail category’ Sagar Kapoor, CCO, Lowe Lintas, and Hari Krishnan, President, Lowe Lintas share how the agency has contributed to the success of Big Billion Days through its campaigns Flipkart’s Big Billion Days campaigns have been around for six years now and since 2016…
Gemini Sunflower Oil, the flagship brand of Cargill’s oils business in India and Maharashtra’s leading cooking oil, has unveiled its new campaign. According to the company, the campaign showcases the brand’s Nutri FreshLock Technology proposition, it refers to the multi-stage refining process with real time monitoring and oxygen barrier properties of the packing material which prevents oxidation of the…
