News

Posted on | MediaNews4U

Glittering Gold & Abundant Auspiciousness

Tanishq, India’s trusted jewellery brand has launched a new TVC campaign targeting its large customer base in Tamil Nadu.  The new TVC, featuring Southern super star and face of Tanishq South, Nayanthara will showcase Tanishq’s strong understanding of the consumer, culture and customs from a local perspective. This new TVC campaign aims to bring alive that…

Posted on | Shots

Where Did All The Fashion Advertising Go?

CCO of MullenLowe Group UK, Jose Miguel Sokoloff, wonders how fashion advertising has altered since the twin pillars of culture and technology took control of a brand’s profile. I used to see it everywhere. Well, not everywhere, but almost everywhere. It was out in the streets, it was filling magazines, it occupied pages and pages of the…

Posted on | The Drum

Granny Got Pants

Underwear brand sloggi has recruited Colette Zacca, who shot to fame after her Notting Hill carnival dance moves went viral last month, to front a campaign celebrating its 40th anniversary. The ad features Zacca dancing along to an updated version of 90s hit ‘Baby Got Back’ to mark the revamp of the brand’s bestselling ‘79’ Maxi…

Posted on | MullenLowe salt

Building Purpose From Steel

PURPOSE: SEPARATING THE WHEAT FROM THE CHAFF, BUILDING PURPOSE FROM STEEL ‘Sometimes good things fall apart so better things could fall together.’ Marilyn Monroe This blog is about breaking things. Most things are breakable, but few are truly unbreakable… A brick of Lego, the Nokia 3310, the Toyota Hilux sitting in Top Gear HQ (which continues to amaze)…

Posted on | Muse by Clio

Latin America’s Rising Creative Hotspot

For a business that prides itself on offering a constant stream of bold new ideas, the advertising industry can be surprisingly conservative about its go-to cities for creativity. I often find myself in conversations with colleagues about which cities we find the most inspiring, but sooner or later everything comes back to New York, London…

Posted on | Daily FT

Most Effective Agency of 2018

Continuing its dominance in advertising effectiveness, MullenLowe Sri Lanka cleared the 2018 Effie Awards awards with a massive margin at the Water’s Edge in Colombo last Friday. The Sri Lanka office of IPG’s MullenLowe Group emerged as the most-awarded agency of the evening, walking away with 17 awards – three Gold, three Silver, three Bronze…

Posted on | Adgully

Personalise Your World

AkzoNobel, a leading global Paints and Coatings company and maker of Dulux Paints in India, unveiled a new brand campaign of Dulux Ambiance Velvet Touch – an exclusive range of super premium interior and special effects paints inspired by artisans. The commercial which has been created globally by MullenLowe for countries that are launching Ambiance features a…

Posted on | Adobo Magazine

#MakeYourMove

Closeup Philippines’ breaks barriers on stories of love, self-doubt and non-traditional couples in the Philippines with the #MakeYourMove Film Series, made in collaboration with MullenLowe Philippines. The #MakeYourMove Film Series contains three diverse stories of love. These films explore the barriers we think hinders us from getting closer—discrimination, social judgement, emotional baggage. And through these stories…

Posted on | Creativebrief

Building The Purpose Agenda

Purpose has arguably fast become the most overused and misunderstood term in advertising. However, Andy Last, CEO of MullenLowe salt is determined to prove that tackling social issues can drive business growth. In the midst of increasingly polarised public opinion, the role of ‘purpose driven’ marketing is hotly contested. While critics have been quick to…

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Best for the World Honouree

We are thrilled to announce MullenLowe salt has been named a Best for the World Honouree for Customers by B Corporation. The 2019 Best for the World honourees exemplify what it means to be a B Corp. Business’ on the Best for the World: Customers List set the standard for serving their customers. By providing critical…

Posted on | Little Black Book

Two Wrongs Do Make a Right

The campaign takes on the idea of liberation using the adrenaline felt from handling a Bajaj Avenge Riding the wave of successful campaigns for Bajaj Avenger, Mullen Lintas Mumbai has conceived a new campaign for the brand. The campaign idea takes on the daily grind, the rut, the routine of life, and how one gets…

Posted on | Live Mint

Working a Way Out of Quarter-Life Crisis

Younger workers are increasingly questioning their career choices in search for the ‘right job’. They are changing firms frequently, are stressed and anxious, but not ready to give up just yet. Niyati Mirajkar qualified as an environmental scientist and took a job as an executive assistant at an environmental consultancy straight out of college, seven…