News

Posted on | Campaign India

Subbu’s Blog: Cohesive Brand Experiences

So you’ve been through the grind, tried every trick in the book, gone one up on the competition and even given customers what they never imagined. All to make your brand the top brand in the category and the market. But is that it? Is being a top brand good enough anymore? Apparently not. In…

Posted on | LBB Online

LOLA MullenLowe Hires Miguel Gómez-Aleixandre

LOLA MullenLowe has incorporated Miguel Gómez-Aleixandre as global business director of its office in Barcelona. He joins the agency from the network’s holding company, IPG, where he was responsible for its first ever digital transformation consulting unit. Miguel will work together with Nacho Oñate, Nestor Garcia, executive creative directors and Gem Romero, planning director, to…

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What Rose To The Top At CES 2020

MullenLowe Profero’s Nathan Lavertue and Crystal Todd report back on their observations from CES 2020. You + Me = Us  Major brands are joining forces to collaborate on innovation, pairing their strengths, brand equity and technical experience to create. Notable examples: Hyundai and Uber showcased their flying air taxi, TDK and Immersion (haptic solutions) teamed…

Posted on | Travel + Leisure

Manhattanhenge

To mark the dawn of a new decade and the brand’s new Sip Your Sunshine marketing campaign, Tropicana and the MullenLowe PR team partnered with actress and comedian Ellie Kemper to help celebrate one of New York City’s brightest moments – Manhattanhenge – when the sun rises in perfect alignment with the New York City street grid. The team shut down 41st…

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Is Social Media To Blame?

Social media: is it really to blame for low self-esteem? We talk about life online battering our confidence though often as society we don’t do anything to change this and instead feed the beast through endless scrolling, following people who make us feel low, and not questioning what we see. So, the Self-Esteem Team embarked…

Posted on | LBB Online

Mediahub UK Appoints Richard Beecroft

Mediahub UK, part of MullenLowe Group, today announces the appointment of Richard Beecroft as R+D Director, leading creativity at Mediahub. In his new role, Richard will oversee the R+D lab. R+D (which stands for ‘Radical + Disruptive’) is Mediahub’s creative approach which is integral to the agency’s Creative Media proposition and develops breakthrough ideas for…

Posted on | Muse by Clio

How Perth Revels In Its Remoteness

Perth, Once Limited by Its Remoteness, Now Revels in It Western Australia attracts self-starters Perth is the fifth article in our series “Creative Cities,” which highlights markets that have been growing in strength as creative hot spots. If geography is destiny, then what is the destiny of Perth, the Australian city perched between a vast empty desert…

Posted on | ET Brand Equity

Honor Rap Battle

Technology brand Honor, has announced the launch of ‘Honor Rap Battle’ campaign, with series of rap videos created exclusively for its latest smartphone – Honor 9X. According to the company, the ‘Honor Rap Battle’ videos, highlight key features of the Honor 9X in rap style. In order to encompass social media and its users with extra fun…

Posted on | LBB Online

How To Make Immortal Creative Work

Last night, Little Black Book and The Immortal Awards hosted the second edition of our Immortal Awards Showcase tour at the Ham Yard Hotel, in London. The evening was a chance to appreciate the winners with a screening of all the Immortal and Commendation winning projects. Just four projects were declared Immortal following the final…

Posted on | Campaign India

Tata Looks To Achieve The Gold Standard

Tata Motors has rolled out a campaign for its newly launched hatchback, Altroz.   Conceptualised by Lowe Lintas, the film looks to show the premiumness of the car. The protagonist is shown sweating it out before finally achieving ‘gold’ in the sport of Polo. This is linked to the ‘Gold Standard’ in hatchbacks, the Altroz….

Posted on | WARC

The Marketer’s Toolkit 2020

What does 2020 have in store? As marketers finalise their plans for the year ahead, WARC has pulled together a comprehensive guide of what to expect, and what you can do about it. Welcome to the Marketer’s Toolkit 2020. There’s certainly plenty to plan for. 2020 will be the year many marketers around the world…

Posted on | LBB Online

Wilkinson Sword Goes Back To Its Roots

MullenLowe London has launched a new campaign, ‘The Moment Before The Moment’, for renowned razor brand Wilkinson Sword. The campaign focuses on the heritage of the brand and how it has helped men sharpen their style for nearly 250 years. The new film journeys through time to significant moments in the lives of three different…