News

Posted on | LBB Online

Pescanova Brings Back The Bald Guy

Leading seafood brand, Pescanova, surprises the Spaniards again by bringing back the ‘Bald guy’ of Christmas past as the star of their ‘Choose the Moustache’ campaign. After shaving football legend Vicente del Bosque’s moustache last Christmas, Pescanova brings back the Christmas icon most loved by Spaniards, but this time he has a moustache. Christmas isn’t…

Posted on | AdNews

303 MullenLowe Introduces Mermates

Royal Lifesaving WA has launched a new digital campaign via 303 MullenLowe aimed at reducing the number of young Western Australians who are drowning while drinking alcohol around water. The campaign harnesses an unlikely voice to encourage young people to speak up and look out for each other – ‘Mermates’. “In the moments of truth…

Posted on | Ad Age

Hawaiian Airlines Says ‘Aloha’

Hawaiian Airlines is sending lead media and creative duties to Interpublic Group of Cos.’ Mediahub and MullenLowe U.S., respectively, following a review. The agencies are tasked with working on integrated campaigns for the largest airline in Hawaii—which is the 10th largest commercial airline in the U.S.—in an effort to increase brand awareness and drive bookings. The…

Posted on | Muse by Clio

The Year In Creativity

THE YEAR IN CREATIVITY, 2019 These days, each year feels like 10, and so it was with 2019. But as ever, the best creativity has a galvanizing effect—bringing energy, and sometimes even hope, to what’s often an exhausting and gloomy time. To close out 2019, Muse by Clio asked 100 top creative leaders to give…

Posted on | Adobo Magazine

Meet The Winners Of The MullenLowe NOVA Awards Manila

MullenLowe Group Philippines recently announced the winners of the 2019 MullenLowe NOVA Awards Manila, the Philippine staging of the acclaimed arts and culture program from the United Kingdom. From numerous entries spanning visual art, photography, fashion, and industrial design, just 10 were shortlisted with six prizes awarded to artists whose work conveyed a unique social message, had…

Posted on | LBB Online

Frannie Rhodes Joins MullenLowe U.S.

MullenLowe U.S. chief creative officer Mark Wenneker always said he would someday work again with creative talent leader Frannie Rhodes, and they would do something amazing together. Now is the time, as MullenLowe U.S. is bringing Frannie on as its first US executive director of creative talent. Frannie will partner with Mark on future investments…

Posted on | CMO Australia

Crust Aims For Unfair Share Of Attention

Latest campaign launch part of a strategic effort to build the brand’s premium, innovative position in a disrupted QSR market Cementing its position as a premium QSR brand and becoming the stand out pizza choice in a disrupted food delivery market lie at the heart of Crust’s brand overhaul and fresh campaign work this month….

Posted on | LBB Online

Getting To Grips With TikTok

INFLUENCER: LOLA MullenLowe Barcelona’s Estefanía Navarro on how brands can leverage 2019’s breakout app From time to time new social networks emerge, and they’re often presented as the new threat to Instagram. The reality is that few end up really competing with the Facebook family (WhatsApp, Messenger, Instagram and Facebook). But this is not the…

Posted on | LBB Online

Mullen Lintas Bangalore Announces Leadership Changes

The Bangalore offices of Mullen Lintas and Lowe Lintas have recently witnessed new leadership appointments. Kishore Subramanian, who successfully led Mullen Lintas’ agency office for over 4 years, has passed the baton to Siddhartha Roy (pictured). Siddhartha has been entrusted to take up the responsibilities in the leadership role as the Bangalore Office Branch Head….

Posted on | The Stable

The Most Important Gift

You’d expect Toys “R” Us to fill its Christmas commercial with toys. In LOLA MullenLowe’s Christmas spot for the toy chain in Spain and Portugal there are one or two. But there’s a very important gift idea. The film underlines the idea that playing with your children is a gift. These days work obligations take…

Posted on | LBB Online

Cif Takes To The Streets

Cif and MullenLowe London are launching their purpose-led campaign that restores beauty to our local communities and neighbourhoods. Cif’s brand mission is to spread the happiness we feel when we see our world, our homes and our communities looking their beautiful best. Living in environments that have become ugly and dirty has been shown to…

Posted on | Muse by Clio

The Joys Of Johannesburg

The Joys of Johannesburg, Africa’s Melting Pot Of Creative Energy  A hub tor tackling the continent’s unique challenges  Johannesburg is the third in a new series, “Creative Cities,” which highlights markets that have been growing in strength as creative hot spots.  For outsiders who aren’t in the know, Jo’burg may figure on their list of must-avoid cities…