News

Posted on | PR Week

MullenLowe PR Announces New Leadership

The head of MullenLowe PR, Sheila Leyne, is leaving the agency at the end of September. Leyne is set to exit her role as managing partner, EVP and director of PR to spend more time with her daughter, who is entering seventh grade. Three senior leaders have been selected to run MullenLowe PR once she…

Posted on | MullenLowe salt

Predicting Our Post-Covid World

The COVID-19 pandemic has, so far, consisted of four clear stages. We’ve moved from preparation, to confinement, to restricted recovery – and are now on the cusp of the fourth stage: the new normal. Each phase has seen people feeling and reacting in a different way, but predicting how we, as a society, will approach…

Posted on | AdNews

Bart Pawlak Joins 303 MullenLowe

303 MullenLowe Sydney has appointed creative leader Bart Pawlak as its new executive creative director. Pawlak has been working with the agency over the last four months, leading the department over this period. “I am delighted to join a group of talented and fun people and an agency with a unique combination of creative, media and…

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The Turning Tide Of Working Life

Danny Donovan, UK CEO of Mediahub, reflects on the London landscape his father had to adapt to and questions the validity of a return to work In 1799 the London docks, stretching from Wapping across what we all now know as Canary Wharf, began years of construction due to an increased demand for goods. The…

Posted on | Ad Age

Camp ADventure

How a virtual advertising camp ‘saved’ internships for 200 students.  When the pandemic scuttled summer programs, Camp ADventure stepped in with speakers, college credit and pitching to a real client.  Shortly after graduating from Virginia Commonwealth University in December, 2019, Courtney Foster saw peers at VCU and around the world lose their internships because of…

Posted on | LBB Online

Bish Bash Bosh It

Lifebuoy, the world’s number one hygiene soap brand, returns to the UK&I with the aim of changing hand hygiene habits across the nation. The impactful campaign communicates the importance of good hand-washing habits to help reduce the spread of infection. The brand is investing £12 million MMS with its broad-reaching Bish Bash Bosh campaign. Through…

Posted on | LBB Online

The Official Flag Of Beer

To celebrate International Beer Day, ABInBev’s Aguila Beer, Colombia’s leading beer brand, has created ‘The Official Flag of Beer’ to honour the golden liquid. The symbol will ignite a movement that will invite people to share their reasons for celebrating with beer on its official day. MullenLowe SSP3 creative directors, Diego Muñoz and Juan David…

Posted on | ET HR World

Driving Factors For Success

In an interview with Economic Times HR World, Group CEO of MullenLowe Lintas Group Virat Tandon shares his driving factors for success and what keeps him motivated. One thing that keeps you motivated To see people in my team and client partners win and grow. There’s nothing like watching the team celebrate a new business win after a…

Posted on | Global Banking and Finance

The Heart Of Banking Experiences

New research finds that financial wellbeing should be at the heart of banks digital experiences as the UK enters recession MullenLowe Profero have today launched a new report focusing on two communities who will be hardest hit by the recession: 18-25 year olds and small businesses. These communities need financial wellbeing support at the core of…

Posted on | The Stable

Sound Check

German audio specialist, Sennheiser, believes its edge is that it offers sublime sound experiences, not average ones. But how to present that? Customers can watch two TVs side by side and immediately see the difference in quality. Judging sound is not like that. There is no side by side. Moreover, demo experiences in retail stores…

Posted on | Campaign UK

Let’s Get Back

New NHS campaign encourages people to get tested. The NHS has launched a new ad campaign encouraging people to get tested for coronavirus. “Let’s get back” was created by MullenLowe London and is set to the track of the same name by London-based artist Rainman. Focusing on the activities and pastimes that have been on…

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Century Turning 20

As part of Central Saint Martins Graduate Showcase programme of digital events, James Fox, MullenLowe Group Global Chief Strategy Officer presented ‘The Century Turning Twenty’, a macro look at the next decade, the 2020’s, which have already got off to an eventful start! James discussed how these changes will impact the shift in business, culture…