News

Posted on | Free Press Journal

Breaking Gender Norms

Knorr has always associated itself with mothers serving delicious bowls of soups to their kids. However, it seems they are now focusing on a wider audience besides mums, as they featured Karan Johar for their latest advertisment titled “One night with Karan”. Not only Johar’s popularity but also the conjecture around his sexual orientation has…

Posted on | LBB Online

Kochi Is All Ears

Axis Bank, India’s third-largest private sector bank, has partnered with Masala Coffee, a renowned Kochi-based music band to launch a campaign ‘I Live the Metro Life’ that celebrates the essence of the deeply cultural yet modern Kochi life. The music video showcases how Kochi1 Card has become an essential part of day to day lives…

Posted on | Campaign Brief Asia

An Alaska Milk Presentation

Did you know that 1 in every 10 Filipinos aged 60 and above have signs of early dementia? Sadly, the same number remains mostly undiagnosed. And since a great majority of the country’s population is still not aware of this condition, people with dementia often suffer in silence, especially in a family with no knowledge…

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El Ojo Success

We’re pleased to share MullenLowe Group received 28 Awards at El Ojo de Iberoamérica, Latin America’s leading festival for creativity and communication, including one Grand Prix, three Gold, 14 Silver and 10 Bronze! LOLA MullenLowe was our most awarded agency at the festival taking home 18 trophies. They received one Grand Prix, three Gold, eight…

Posted on | Agencies of the Future

Worth Their Salt

Andy Last, co-founder of MullenLowe salt, can easily be called a purpose specialist. Since 2000, he has advised some of the world’s biggest companies and most iconic brands on integrating purpose and sustainability into their business models. The geopolitical landscape, abundant climate change crises, citizen journalism, and employee activism are forcing corporations to take a stance on sustainability and transparency. “Businesses…

Posted on | Campaign Live

Let’s Be Honest

Let’s be honest: would you have bought the Rustlers idea? Do you let your strategic disquiet temper your respect for the creative ambition? For all the neatly post-rationalised case studies, creative development is a resolutely messy business. (If it isn’t, there’s something wrong.) When the agency moves from strategic into creative development, neatness and logic…

Posted on | The Marketing Society

Let’s Stop Talking To The Over 50’s

By 2037, 1 in 4 of the UK population will be over 65. Today, more than 23 million are over 50. The occasional article in our trade titles attests to that fact, suggesting ways that we might – as marketers – be more inclusive of the ‘over 50s’. But perhaps a starting point would be…

Posted on | LBB Online

The Purpose Of Humour

Purpose. Every brand on the planet is trying to find theirs to talk about. It’s today’s – and maybe tomorrow’s – trending topic. Sustainability, accountability, equality and diversity: all words that now appear regularly on client briefs. Intimidating words that can guide us towards a certain approach to the creative: serious, informative, worthy. And in…

Posted on | LBB Online

Bringing Dunelm Home In Time For Christmas

MullenLowe London has launched a new Christmas ad campaign for British home furnishings retailer, Dunelm. The ad is the latest iteration of the ‘Real Families’ campaign. The campaign shows real families discussing how they have made their house a home using Dunelm. The latest campaign takes a peep behind the doors of the Fullers, a…

Posted on | The Stable

It’s Not Always Too Good To Be True

A while ago I was sent a booklet that MullenLowe Group UK had created for its contribution to the IPA EFF Week satellite events. Its introduction read: “MullenLowe Group UK was delighted to be named Agency of the Year at this year’s Campaigns for Good Awards. Not just because we do a lot of “work for…

Posted on | Campaign U.S.

EVA Air Gets Emotional

EVA Air, in partnership with MullenLowe and Mediahub LA, has launched a new campaign showcasing the emotional impact of travel. The surprisingly deep campaign follows two separate sets of characters, a mother and son, and two friends, on their respective journeys to Asia. It’s tricky for a four-minute commercial to introduce several characters, establish a basic plot…

Posted on | Campaign Live

NHS Targets Uni Applicants

NHS England is targeting school and college leavers with the latest iteration of its nursing recruitment campaign, “We are the NHS”, which launches ahead of the UCAS deadline for university applications in January. The poster campaign, created by MullenLowe Group UK, has been written specifically for a teen demographic who are considering education and career…