News

Posted on | Campaign Brief Asia

An Ode To The Nation

Reliance Market, the wholesale cash and carry store chain, aims at providing for millions of households and supporting growth of kirana shops that operate their retail business on a fragmented distribution network. On this occasion of Independence Day, Reliance market gives an ode to the nation by creating music out of products that one finds…

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Ta-Data!

Huge congratulations to Pravin Savant, Group Chief Technology Officer at MullenLowe Lintas Group has been awarded an IT Genius Award from CORE Media (Centre of Recognition & Excellence). The IT Genius Awards recognise ICT leaders who have implemented transformational, critical and disruptive projects with revolutionary impact. MullenLowe Lintas Group has been recognised for best practice in…

Posted on | LBB Online

Danny Donovan Joins MullenLowe Mediahub

MullenLowe Group UK has today announced the appointment of Danny Donovan as UK CEO of MullenLowe Mediahub – the global planning and buying arm of MullenLowe Group. In his new role, which will commence 1st November 2019, Danny will oversee the UK Mediahub team which specialises in challenger brands and reinventing how to reach consumers….

Posted on | Ad Age

Just Alright Doesn’t Fly Here

THE ‘JUST ALRIGHT’ BROTHERS PERSONIFY ALL THAT’S WRONG WITH MODERN FLYING IN JETBLUE’S LATEST ADS Campaign by MullenLowe highlights the airline’s customer service credentials The Wright Brothers might have invented flying, but in JetBlue’s latest ad campaign it’s their crappy alter-egos, the Just Alright brothers, who represent everything that’s wrong with modern flying. In the ads, …

Posted on | Branders Magazine

Follow The Money

Why brands with a conscience are winning on Wall Street It seems that everyone’s searching for purpose these days. Graduates seeking fulfilment; CEOs pondering legacy; marketers eyeing awards.  The talk about purpose and greater consciousness in business has certainly centred on these areas: on how purpose can help attract the best talent, guide corporate strategy,…

Posted on | Brand Equity

Cholesterol Cutter

Gemini Rice Bran Oil on Wednesday unveiled its first campaign, today. This integrated marketing campaign comprising Television, Print, OOH, Digital, and in-market visibility initiatives. The narrative of the campaign pivots around communicating the brand’s unique proposition as a “Cholesterol Cutter” using the school teacher as the protagonist and showcasing a day in her life. The…

Posted on | Campaign Brief

Spikes Asia 2019 Announces Jury

Spikes Asia, the Asia Pacific Festival of Creativity and the region’s most prestigious awards for the creative branded communications industry, has announced the full 2019 jury line-up. This year, 97 jury members from 17 countries will convene in Singapore to benchmark the very best creative work from across the region. Judging will take place throughout…

Posted on | ET Brand Equity

Agency Reckoners… Again!

Congratulations to Lowe Lintas and Mullen Lintas who have been named to Brand Equity’s Agency Reckoner 2018-19 for the third consecutive year! Both Lowe Lintas and Mullen Lintas have been named to the list to Top 10 Ad Agencies, with Lowe Lintas coming in at number two and Mullen Lintas taking out 10th spot. In…

Posted on | Adgully

Empowering Homemakers

Godrej HIT, from the house of Godrej Consumer Products Limited, is a well-known household insecticide brand, trusted by millions of households in India, when it comes to eliminating dangerous insects and pests from their homes.  Godrej Lal HIT, the brand’s offering to kill cockroaches, unveiled a new brand film focusing on the Indian homemaker’s monthly kitchen…

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Alex Is On Fire

Congratulations to our global CEO Alex Leikikh who completed his first full Ironman this past weekend. A 2.4 mile swim, followed by a 112 mile bike ride, and then a quick 26.2 mile run to the finish line. Alex completed the 140.6 miles in 14:58:32. Well done!

Posted on | Campaign Live

Steady and Strong

Sloggi explores gender roles in the campaign for the ‘S by Sloggi’ line. The underwear brand’s artsy campaign was created by students at Central Saint Martins in London. The partnership resulted from MullenLowe Group’s longtime sponsorship of the Central Saint Martins annual degree shows and presentation of the MullenLowe NOVA Awards. Twelve student teams submitted concepts…

Posted on | LBB Online

MullenLowe Group UK Appoints Siobhan Brunwin

MullenLowe Group UK has today announced the appointment of Siobhan Brunwin as people director. Siobhan will be responsible for building on MullenLowe Group’s culture and ensuring that the agency remains a top destination for talent and creativity. Siobhan joins MullenLowe Group UK from m/Six where she was the people and culture director for two years….