We are not far from a reality where mobile screens would be mainline medium: Vikas Mehta The new CEO of Mullen Lintas chats exclusively with exchange4media on taking on the role, his vision for the agency and more Mullen Lintas, the creative agency of MullenLowe Lintas Group, recently announced the appointment of Vikas Mehta as its…
Planning for the 2019 edition of Cannes Lions is underway and the presiding jurors have started talking with Merca2.0 about the creative work that we will see this year. Merca2.0 interviewed Jose Miguel Sokoloff, president at MullenLowe Group Creative Council and Chief Creative Officer at MullenLowe Group UK. Sokoloff is the president of the Radio & Audio…
Can you Hear the Rumble? Britannia Tiger Kreemz Gets a Makeover Britannia Tiger Kreemz has revamped its entire portfolio to deliver a rich product experience to its consumers. Meeting the increase in consumer demand for cream biscuits, Tiger Kreemz has refined its offering with a brand new, round shaped biscuit with a Tiger face embossed…
Have expired MacCoins? Cash them in at Burger King Remember when McDonald’s launched its global MacCoin currency this summer to celebrate 50 years of the Big Mac? Well, the coins of expired, but Burger King is coming to the rescue. On January 18, consumers are welcome to cash in their expired MacCoins at select Burger…
Etihad creates steampunk ‘holiday machine’ Activation promotes Etihad Holidays’ new website. Etihad Holidays is encouraging Londoners to book a break with a “sci-fi, steampunk-style” activation. The “Holiday machine” experience at Paddington station, running on 22 and 23 January, is designed to promote the brand’s new website, which it says is “powered by a smart algorithm”….
Questions are the best way to answer The author urges readers to make 2019 the year of questions and making it a part of everyday conversations Why is it that we in the modern world have stopped looking for questions and started finding answers instead? What is it that is stopping us from attempting a…
As Global Head of Business Transformation for MullenLowe Profero, I wanted to ask some of today’s top leaders about their experiences in business transformation, how they’ve helped transform their organisations and where/how they see business transformation and priorities in their industries changing in the coming years. This is the idea behind my interview series, The…
LOLA MullenLowe has announced that Amaya Coronado has been named chief executive officer of the agency, overseeing its offices in Madrid and Barcelona. Until now, Amaya was head of strategy in the Madrid office, and has been part of the management team for the past four years. She is a renowned strategy professional and is…
Krungsri First Choice and MullenLowe Thailand’s Mother’s Day video awarded Creative Cultural Award 2018 by Thai Prime Minister Thailand’s Cultural Ministry and Prime Minister has recognised the Mother’s Day campaign film by Krungsri First Choice and MullenLowe Thailand as ‘Best video clip of the year’ in the Creative Culture Awards 2018. Mother’s Day is widely celebrated…
The Truth Project, which is part of the Independent Inquiry into Child Sexual Abuse, aims to give people a safe opportunity to share their experiences of abuse that may have been suffered long ago. Following a poster and radio campaign by MullenLowe last year, the film uses the concept of speech bubbles and acknowledges that…
Mullen Lintas has appointed Vikas Mehta as its CEO. He takes on this role from Virat Tandon, who was recently elevated to the position of Group CEO, MullenLowe Lintas Group. Tandon said, “Mullen Lintas has very quickly earned the reputation of being a high achieving agency. There couldn’t be a better person than Vikas to…
Weekend Watch: Britannia milks its biscuits for a Pongal feast Watch the commercial conceptualised by Lowe Lintas Bengaluru here A child brings a large container to his mom asking for some milk. Suspecting that it’s for the cat that is mewing in the background, the mother offers just a little milk. The child marches out…
