News

Posted on | LinkedIn

#ThePowerOf

Last week, MullenLowe salt was in Vancouver with Unilever’s Dove and Dove Men+Care for Women Deliver, the world’s largest conference on gender equality, to announce their new actions towards unlocking hashtag#ThePowerOf gender equality. The Dove Self-Esteem Project announced a new partnership with UNICEF to empower 10 million young people by 2022, especially girls, with the…

Posted on | LBB Online

On The Move

MullenLowe Lintas Group announces headquarters relocation The agency moves from Express Towers at Nariman Point to the city’s business district Bandra Kurla Complex (BKC). MullenLowe Lintas Group has announced a relocation from its headquarters in Express Towers office located at Nariman Point to the city’s modern and new business district Bandra Kurla Complex (BKC). The…

Posted on | Adweek

Introducing The Upside Down Whopper

Big pop culture tentpoles don’t come around too often, so when a brand sees one worth clinging to, it grabs on with both hands. You can certainly expect that from the return of Stranger Things, the retro sci-fi phenomenon that’s coming back to Netflix soon for its third season. On Wednesday, Nike announced a Stranger Things…

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#DadsDay

In South Africa, more than 60% of children grow up without a father. This is why MullenLowe South Africa want to change #FathersDay to #DadsDay, as dads are the ones who are there for us. They have launched an initiative called #HappyDadsDay, a petition to change the name of fathers day to honour Dads. The…

Posted on | The Marketing Society

Forget Me Not

Forget Me Not: Why We Are Programmed To Forget When did marketing become so annoying? Earlier this year Keith Weed spoke at the ISBA Conference about the breakdown in trust between advertisers and consumers. The days of consumers enjoying TV ads more than the programme are a distant memory, with 50% now claiming to find…

Posted on | Best Media Info

Lowe Lintas Wins SebaMed

USV, a leading healthcare company in India, has appointed Lowe Lintas as creative agency for its consumer business including SebaMed range of products. The business will be handled by the agency’s Mumbai office. SebaMed is a global premium skincare brand from Germany, best known for its pioneering pH5.5 products. The brand has been exclusively licensed…

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Five WARC Awards For MullenLowe Group

We’re pleased to share MullenLowe Group has received five awards at the 2019 WARC Awards across three categories. MullenLowe SSP3 has been awarded Gold in the Effective Innovation category for their ‘My Line’ campaign for the Ministry of Communication & Technology Colombia. In the Effective Social Strategy category, MullenLowe U.S. received two Silver awards. The…

Posted on | ET Brand Equity

The Evolution Of Account Planning

The conversation for planners has to shift from ‘get to know your audience’ to ‘what will you do when you get to know them?’ Planning has seen multiple evolutions in last five decades. In 1968, Account Planning first started as the research department of an agency. Stephen King believed that the clients deserved a better…

Posted on | Campaign Brief WA

303 MullenLowe Perth Bolsters Design Team

303 MullenLowe Perth’s design team sums up its greatest parts What do wonderwoman, a local beer, an undercover supervillain and an old-school Rolling Stoner have in common? A lot, it turns out. Following a strong period of growth, 303 MullenLowe has made a strategic investment in building a 360 degree design team with new tech…

Posted on | Adweek

Ecobee Dials In MullenLowe Mediahub

Canadian smart home company ecobee has selected MullenLowe’s Mediahub as its media agency of record, following a review. Initiative was incumbent on the account and defended in the review, according to sources familiar with the review, which also cited independent media agency Noble People as amongst the agencies participating in the review process. “Mediahub stood…

Posted on | Campaign India

Lowe Lintas Wins Tata Motors’ Altroz

Lowe Lintas drives away with the creative mandate for Tata Motors’ Altroz The account will be handled by the agency’s Mumbai office. Following a multi-agency pitch, the creative mandate for Tata Motors’ premium hatchback, Altroz has been given to Lowe Lintas. S N Barman, vice president  (sales, marketing and customer support, passenger vehicles business unit),…

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MullenLowe Group Joins The Valuable 500

We’re pleased to announce MullenLowe Group has committed to join The Valuable 500, a global movement putting disability on the business leadership agenda. The movement aims to bring 500 of the most influential business’ around the world together to ignite systemic change and unlock the business, social and economic value of people living with disabilities….