News

Posted on | Campaign Brief Asia

Zespri Appoints PointNine Lintas

Zespri appoints PointNine Lintas as its omni-channel creative agency for India Zespri has appointed omni-channel creative agency PointNine Lintas for the Indian market. The agency will be putting together a multi-disciplinary team that to create a digital-first roadmap for building the category in the Indian market. The agency has put together a multi-disciplinary team, led…

Posted on | AdForum

How Chacho Puebla Reignites Agencies

The Argentinian chief creative officer of LOLA MullenLowe is skilled at setting unrealised potential free. We meet him as he reboots the Paris office. It’s tempting to call Chacho Puebla “The Dynamizer”. The friendly, ebullient chief creative officer of LOLA MullenLowe has a talent for parachuting into agencies and rebooting them – apparently with the…

Posted on | WARC

An Insight Into ‘My Line’

Ministry of Communications & Technology: My Line by MullenLowe SSP3 In Colombia, the Ministry of Communications & Technology launched a project that enabled even the most rural parts of its country to have access to information on the internet. The Ministry of Communications & Technology wanted equal information access across its country, however, many Colombians…

Posted on | Extreme Reach

Creating The NHS Campaign

MullenLowe London Creative Director Hugh Todd takes us behind the scenes of the recent NHS spot and reveals how they created a spot celebrating 70 years in five short weeks. The NHS celebrates its 70th anniversary this year with its first ad in 13 years – ‘We Are The NHS‘ – created by MullenLowe London and directed by RSA…

Posted on | WARC

The Story Behind #ScaryClownNight

Burger King: Scary Clown Night by LOLA MullenLowe Fast food restaurant Burger King used Halloween to engage with customers across the globe in a campaign that trolled its competitor’s mascot, Ronald the clown. Burger King wanted to drive traffic to its restaurants through a campaign that felt contextually relevant. The campaign leveraged Halloween and the…

Posted on | Campaign India

Motilal Oswal Rides The Bull

Watch the commercial conceptualised by Mullen Lintas here Motilal Oswal has rolled out its new TVC that reflects the current stock market volatility. The TVC uses the well known metaphor of a bull ride commonly seen in arcades to demonstrate the volatile markets. A bull is seen as a symbol of stock markets and a…

Posted on | Exchange 4 Media

Bringing Back Bajaj Nomarks

Bajaj Corp Restages Its Iconic Brand Bajaj Nomarks Bajaj Corp is all set to unveil the re-staging of its iconic brand Bajaj Nomarks . The re-stage is anchored on a new packaging along with a new consumer proposition supported by a new campaign. With emphasis on Ayurveda, the brand has transformed itself through a differentiated…

Posted on | LBB Online

Trends From The 2018 MullenLowe NOVA Awards

Jose Miguel Sokoloff on the 2018 MullenLowe NOVA Awards President of MullenLowe Group’s Global Creative Council on how students no longer live in a ‘bubble’ MullenLowe’s NOVA Awards is a platform for graduating creative talent to have their work recognised by industry leaders. Running for eight years, the awards are run in partnership with leading…

Posted on | Campaign Brief Asia

PointNine Lintas #JusBol For SoundLogic

PointNine Lintas India and Mahendra Singh Dhoni ask audiophiles to #JusBol for SoundLogic PointNine Lintas India has conceptualized and executed a multimedia campaign for the launch of SoundLogic’s new Voice Assistant Wireless audio range. As the omni-channel agency of the brand, PointNine Lintas designed the entire campaign leveraging SoundLogic’s partner-evangelist, Mahendra Singh Dhoni. The new…

Posted on | Campaign Brief WA

303 MullenLowe Appoints Creative Duo

303 MullenLowe appoints former Brand Agency creative duo Melita Masters + Bianca Galan-Dwyer 303 MullenLowe has snared two of Western Australia’s strongest talent – Melita Masters (left) and Bianca Galan-Dwyer (right) – as the latest creatives to join the agency. Masters and Galan-Dwyer joined forces in 2016 at The Brand Agency, quickly establishing themselves as…

Posted on | MullenLowe salt

Once Upon A Time…

ONCE UPON A TIME… WHAT CREATIVE WRITING TAUGHT ME ABOUT BRAND STORYTELLING Writing has always been my passion. I was the only kid in class who actually looked forward to essay assignments and my love for the craft is the main reason why I chose public relations as a profession.  A few months ago I…

Posted on | The Drum

Hidden Flag

Spanish LGBT community brings ‘hidden flag’ to Russia to celebrate Pride In 2013, the Russian government enacted a federal law criminalizing the promotion and distribution of materials in support of non-traditional sexual relationships to minors, but a group from Spain managed to skirt what many say are anti-LGBT laws and bring a human Pride flag…