Apprenticeship schemes in this country are in crisis. Last year we saw a 19% decline in the number of apprenticeships offered. And whilst of course the atypical events of the last year have had a particularly negative effect, sadly, since the apprenticeship levy came in 2016, legalisation which was meant to completely re-energise this sector,…
I believe there are two ways to answer the question of whether brands should advertise on channels and publications that don’t fully align with their values. For me the answer is no, the reasoning however is up for debate. The first argument is one of media context and brand behaviour. Jeremy Bullmore famously said that,…
Customer intelligence company Acxiom and customer experience company MullenLowe Profero have partnered to launch ‘Fuse’, a Customer Data Platform (CDP) led, owned-channel personalisation solution for marketing. The solution ‘fuses’ Acxiom’s identity and data enhancement specialisms together with the digital experience design capabilities of MullenLowe Profero. Brands will be able to provide more valuable connected customer experiences through one end-to-end…
Their ‘It’s On Us’ campaign for Dove took home: 1 x Gold in Bravery, Idea Their ‘Pleasure Tales’ campaign for Magnum was awarded: 1 x Gold in Craft Congratulations to all teams involved!
Indonesian feminine care brand iFree have long been pioneers in the market with heat pads that aim to ‘set every woman free from their menstrual cramps so they can always be on the move and do what they have or need to do without being bothered by menstrual cramps.’ Now, they’ve taken that one step…
The spot made its TV debut during Coronation Street on ITV yesterday evening (12 April). It had been scheduled to run on ITV on Friday, ahead of yesterday’s easing of lockdown restrictions in England, but was postponed when the Duke of Edinburgh’s death led the broadcaster to suspend all advertising. Created by MullenLowe London, “NHS weekly testing” highlights that…
MullenLowe Group UK has launched Bahlsen by Design, a brand relaunch for the international sweet biscuit manufacturer’s full product range. Using Bahlsen’s new brand design, created by Auge, MullenLowe Group UK was briefed to build customer familiarity with their refreshed look and feel. Following MullenLowe Profero’s appointment as Bahlsen’s lead website and social global agency…
Over the years, the world has fought for justice, with many of these fights still ongoing today. The media has been in charge of covering and bringing to light these struggles but as the years go by, the news is still the same. We are still faced with racism, inequality, illegal abortion, war, freedom of…
TOUS, the Spanish jewellery and accessories brand, leader in the affordable luxury sector, is celebrating Mother’s Day with a campaign that pays homage to the vulnerability and fortitude inherent in motherhood through its iconic bear. Under the slogan, “We are Mothers, we are Bears”, TOUS highlights the similarities that mothers share with the bear, the…
Jeremy Hine, MullenLowe Group UK CEO says: “This is a fantastic achievement, and demonstrates our improvement year on year. Being our best score in over a decade it’s also proof of our continued turnaround. Although this report specifically references MullenLowe, other parts of MullenLowe Group UK are reflected within this and so should also be…
In less than five years, Raquel Wilbun went from being an account assistant focused on print media to juggling three accounts as integrated media supervisor for IPG’s Mediahub. Wilbun wasn’t looking to pursue a career in advertising when she graduated from college. But after a few years in government and politics, she felt burned out,…
Ask just about any agency what its greatest asset is, and the answer, invariably, will be its people. That was never truer than in 2020, when clients faced critical questions about how best to reach consumers, or even fundamentally reinvent their business, while reacting to the pandemic. These marketers leaned on agency partners for support,…
Welcome to Campaign Asia-Pacific’s Crash Course learning series, in which you will learn valuable lessons and practical business tips on trending and essential topics from industry experts in just five minutes. Think of it as a mini mini MBA, if you will. Lessons will cover the breadth of the marcomms industry, including technology, creative, media, strategy, leadership,…
MullenLowe Romania is the agency behind the new image campaign for one of the most popular soy-based brands in Romania – Inedit, after winning the pitch organized by the brand. The new communication platform promotes a balanced lifestyle and encourages consumers to integrate plant-based products into their everyday meals. The campaign’s concept is aiming to…
India’s third-largest private sector bank, Axis Bank, has released a multi-film campaign for its Cards portfolio. The new campaign conceived by Lowe Lintas Mumbai focuses on the small moments of joy to promote the bank’s credit card offerings. Axis Bank has taken an emotion-driven approach, in line with its Dil Se Open philosophy. Commenting on…
In March 2020 as the country went into lockdown almost every aspect of consumer life changed for marketers across the globe. For many brands the biggest shift was the escalation of ecommerce. From the rise of small businesses selling direct to consumer, to the growth of re-commerce and the phenomenal success of marketplaces such as…
We’re delighted to share MullenLowe MENA took home 14 Awards at Dubai Lynx including 3 Gold, 3 Silver and 8 Bronze! Dubai Lynx is the benchmark for creative excellence in the MENA region and winning is validation of work that is among the very best. The Show this year covers winning work from 2020 and…
How would you describe the overall culture at your agency? I think the agency has opened the conversation in a frank and honest way and has acknowledged there is a lot we still need to understand and change. Do you think that women still face challenges in our industry, and if so, what are they? …
For the last two days in Dubai, social media channels have been buzzing with talks about the latest campaign by MullenLowe Dubai announcing the world’s biggest Banksy’s exhibition to date. In this clever stunt the audience was led to believe that the artist himself has gained access – and defaced – the Mall of the…
The Ministry of Social Affairs and Health has launched its first communication campaign encouraging the public to get vaccinated for COVID-19. The campaign, ‘The Projection’, created by MullenLowe France, sends the message that ‘because we’re all dreaming of getting back together, let’s get vaccinated!’. Philippe Adenot, CEO of MullenLowe France, with Antoine Colin and Jordan…
It’s hard not to like a book with chapter headings including ‘Richard Latham’s Rug’ and ‘David Beckham’s Sarong’, even if younger readers will barely remember the latter episode, let alone the former reference. Latham wasn’t Beckham’s predecessor at outside right but rather a bumbling spy played by Rowan Atkinson in a series of commercials for…
SIP Abacus, the popular skill development programme for children, has recently awarded its creative duties to Mullen Lintas. The account will be handled by the Bangalore office of Mullen Lintas. The appointment is an outcome of a multi-agency pitch that saw participation from some of the leading agencies of India. The scope entails building the…
