News

Posted on | Adgully

Say It With A Kiss

Hershey India, a part of The Hershey Company, one of the world’s leading snacking giants, has released their biggest-ever multimedia campaign for the national launch of the globally loved HERSHEY’S KISSES chocolate,  by partnering with one of the leading actress of Indian cinema, Shraddha Kapoor. In the communication, Shraddha Kapoor who has been brought on-board…

Posted on | LBB Online

MullenLowe U.S. Hires Erica Samadani

MullenLowe U.S. has announced that Erica Samadani has been named senior vice president, PR director, of the agency’s Los Angeles office. Erica joins MullenLowe from TBWA, where she served as executive director of public relations, leading internal and external communications for TBWA\Chiat\Day, TBWA\Media Arts Lab, and MAL\FOR GOOD. She will report to MullenLowe PR Group’s…

Posted on | CIO Review India

Technology In Media And Entertainment

The role of technology in the Media & Entertainment (M&E) sector has undergone an interesting phase in the last few years and the trend shall continue to evolve in 2020 as well. Unlike Automotive and Pharma that embraced new technology early, M&E sector took longer to get off the block. However, over the past few…

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Broken Hearts

On Valentine’s Day 2018, 17 people were killed in the deadliest school shooting in U.S. history at Marjory Stoneman Douglas High School in Parkland, Florida. Change the Ref (CTR), a non-profit organization that advocates for stricter gun laws by combining art and activism, worked with MullenLowe U.S., to create candy conversation hearts inspired by victims’ and survivors’ final text…

Posted on | LinkedIn

Hey Strategist, What About Tik Tok?

Last week I was in a coffee shop responding to some emails when all of a sudden one of the twenty-something employees burst into a choreographed dance à la Beyonce while one of his colleagues filmed it with a phone. I have to admit that the young man was certainly good at it and in…

Posted on | AdForum

Passion & Purpose

Passion & Purpose: Lowe Lintas & Lifebuoy’s Decades-Long Partnership The teams across the brand and the agency are deeply passionate about Lifebuoy and its purpose – and really, everything starts there. How long have your agency and the brand been working together? How did the relationship begin? Lifebuoy and Lowe Lintas go back to the…

Posted on | AdForum

A Glittering Relationship

A Glittering Relationship: Lowe Lintas & Tanishq For a brand that made beautiful objects of great desire, we created advertising that people would never tire of watching How long has your agency and the brand been working together? How did the relationship begin?  Lowe Lintas has been in a glittering relationship with Tanishq for over…

Posted on | Marketing-Interactive

Taylor’s University Appoints MullenLowe S’ng & Partners

Taylor’s University and College has appointed MullenLowe S’ng & Partners as its creative agency to strengthen its brand positioning in the new decade. The incumbent on the account was BBDO Malaysia. Meanwhile, Adrian S’ng, CEO of MullenLowe & S’ng & Partners told A+M that there has been no time slated for the contract and no pitch was…

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Self-Esteem Solutions

What do you do when you’re struggling with selfesteem? In the final vlog in MullenLowe salt’s series with Dove and the Self-Esteem Team, Grace and Nadz hit the streets to find out how real people overcome low self-esteem and issues of body confidence. Watch it here:

Posted on | MullenLowe salt

What Covid-19 Can Teach Us About Risk Communications

The novel coronavirus (COVID-19) epidemic is a pressing issue in Asia at the moment, especially in Singapore, where the number of infections is one of the highest outside of China. As patient numbers rise with no peak of the outbreak in sight, governments are struggling to contain the spread – not just of the virus;…

Posted on | Adobo Magazine

#LoveRules

In a season where most people show their affection in public, some are still doubting, and fear judgment. Closeup, a brand that empowers people to be #FreeToLove, is celebrating this love month by inviting couples to let love rule anywhere, no matter where you are or who you are with. Central to this whole campaign is…

Posted on | Mumbrella

Mediahub Opens In Melbourne

303 MullenLowe’s media agency Mediahub, has opened a Melbourne office and hired Mark McCraith as managing director. McCraith joins from Trinity P3 where he spent just over a year as business director and head of media. Prior to Trinity P3 McCraith spent time at Maxus, first as chief operating officer from 2010 to 2013, and…