Redesigning The Most Valuable Brand In Colombia Posted on | World Packaging Design

MullenLowe SSP3 / MullenLowe 43 – AB InBev, Cerveza Aguila Redesign Project

Cerveza Aguila is the most valuable brand in Colombia and MullenLowe SSP3 had the honor of redesigning it in order to elevate its core against international brands, respecting its attributes that characterize it.

Cerveza Aguila has been in the moments of joy and celebration of the Colombians for more than 100 years, being the reflection of identity and authenticity of our country. A country that has evolved and that daily celebrates the triumphs of thousands of Colombians who get their best version.

To join this evolution, we reinterpret and simplify traditional elements of the brand in a careful way, taking them to a higher level that fits a Colombian who knows more every day. We change the die of the label to create coherence with the dynamism of the diagonal determinant, to which a more stylized typography adheres and the bird that now energetically takes flight. All this backed by the characteristic yellow color that represents the franchise and a complementary color that now unifies the brand architecture.

Cerveza Aguila renews image without losing its essence and reveals itself as the world’s great brands.


Design Agency Name: MullenLowe SSP3 / MullenLowe 43
Organisation/Project Type: Agency, Published Commercial Design
Article Title: The Most Valuable Brand of Colombia Renews Image
Brand / Project Name: AB InBev, Cerveza Aguila Redesign Project
External Design Credits: Juan Camilo Villamil
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand World, Consumer Product Brand
Design Deliverables: Consumer Rebranding, Consumer Brand Guidelines, Consumer Brand Advertising
Location: Colombia
Market Country: Multiple Countries
Market Region: Multiple Regions
Project Category: Beer and Cider
Consumer Packaging Format: Bottle, Can
Consumer Substrate / Material: Metal, Pulp Paper