Redesigning The Most Valuable Brand In Colombia Posted on | World Packaging Design


MullenLowe SSP3 / MullenLowe 43 – AB InBev, Cerveza Aguila Redesign Project

MullenLowe SSP3 had the honour of designing the most valuable brand in Colombia – Cerveza Aguila. The redesign elevates its core against international brands while respecting its characterising attributes.

Cerveza Aguila has been included in moments of joy and celebration for Colombians for over 100 years. The brand has come to reflect the evolving identity and authenticity of the country and continues to celebrate the triumphs of thousands of Colombians.

To celebrate this evolution, MullenLowe SSP3 simplified the traditional elements of the brand, taking them to a higher level that fits Colombians today. They changed the colour of the label creating an element of dynamism,  updated the typography and repositioned the bird to it now energetically takes flight. All this backed by the characteristic yellow that represents the franchise and a complementary colour that now unifies the brand architecture.

Cerveza Aguila renewed their image without losing its essence and revealed itself as the world’s great brands.

Credits

Design Agency Name: MullenLowe SSP3 / MullenLowe 43
Organisation/Project Type: Agency, Published Commercial Design
Article Title: The Most Valuable Brand of Colombia Renews Image
Brand / Project Name: AB InBev, Cerveza Aguila Redesign Project
External Design Credits: Juan Camilo Villamil
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand World, Consumer Product Brand
Architecture
Design Deliverables: Consumer Rebranding, Consumer Brand Guidelines, Consumer Brand Advertising
Location: Colombia
Market Country: Multiple Countries
Market Region: Multiple Regions
Project Category: Beer and Cider
Consumer Packaging Format: Bottle, Can
Consumer Substrate / Material: Metal, Pulp Paper