303 MullenLowe has won the combined media and creative account for Macquarie University following a competitive pitch.
The agency will work with the Macquarie University to generate a “greater awareness of its innovative approach to further education.” The university has been working closely to engage industry and creative commercial partnerships including new facilities, research opportunities and scholarships.
303 MullenLowe said it is investing ways in which it can partner with the university “beyond the day to day of marketing”.
Macquarie University director of marketing Kathy Vozella said: “Having recently invested in reclaiming Macquarie’s original brand story, and repositioning the university for the future, we are really looking forward to working with 303 MullenLowe to bring this to life through our integrated marketing and campaigns strategies.”
“They have shown us some really captivating creative ideas that demonstrate their understanding of our brand story and how we want to introduce that to our market.”
Macquarie University has worked with other agencies including Push Collective as recently as August of last year.
This article was first published on adnews.com.au