A Shot Of Humanity Posted on | LBB Online

MullenLowe New York creates spoken word campaign to drive Covid-19 vaccinations and bring 'a shot of normalcy' to the US.

Credits:

  • Agency: MullenLowe New York
  • SVP, Executive Creative Director: Chris Rowson
  • VP, Creative Director: Karen Goodman
  • Senior Art Director: Dan Pappas
  • Senior Copywriter: Colin Frawley
  • Executive Producer: Perry Kornblum
  • Business Affairs: Kayleigh Ristuben
  • VP, Strategy Director: Andrea Schulz
  • Strategist: Christian Marchant
  • VP, Group Account Director: Crystal Todd
  • Account Supervisor: Emma Rosenbaum
  • Account Executive: Caitlin Fryer
  • Audio: Sonic Union
  • Sound Engineer: Rob Ballingall
  • Film Editing: Exile
  • Editor: Christopher Fetsch
  • Music: Marmoset

As the healthcare industry works to encourage consumers to get the Covid-19 vaccination, MullenLowe New York created a spoken word campaign launched during National Poetry Month for its client, Banner Health, a nonprofit health system based in Arizona.

The audio and video spots were written to address this pivotal moment in pandemic culture, and introduce the hope and optimism that the vaccine can bring, reframing and celebrating it as ‘a shot of humanity’. The poems, which were crafted by Colin Frawley (copywriter) and Dan Pappas (art director) and performed by Adrian Michelle, were inspired by Amanda Gorman’s words and readings.

This article was originally published on LBBO

Credits:

  • Agency: MullenLowe New York
  • SVP, Executive Creative Director: Chris Rowson
  • VP, Creative Director: Karen Goodman
  • Senior Art Director: Dan Pappas
  • Senior Copywriter: Colin Frawley
  • Executive Producer: Perry Kornblum
  • Business Affairs: Kayleigh Ristuben
  • VP, Strategy Director: Andrea Schulz
  • Strategist: Christian Marchant
  • VP, Group Account Director: Crystal Todd
  • Account Supervisor: Emma Rosenbaum
  • Account Executive: Caitlin Fryer
  • Audio: Sonic Union
  • Sound Engineer: Rob Ballingall
  • Film Editing: Exile
  • Editor: Christopher Fetsch
  • Music: Marmoset