Every business is a work in progress
Sorry to start on a gloomy note, but despite everyone’s determination to have fun in the holiday season and the understandable euphoria of the first vaccines being administered, great swathes of the UK remain under extremely stringent restrictions which will probably last well into 2021, and the economic impact for far longer.
Every business is different, and each is a work in progress. If you think you’ve cracked it, well done, but you’ll need to keep at it, and if you’re struggling then you must refocus.
Mediahub have been fortunate. We weren’t exposed to the worst impacted categories and we’ve attracted several fantastic new clients. We’ve enhanced our teams and grown our revenues. Our effectiveness has been recognised in awards across disciplines including integrated strategy, data, econometrics, digital and paid-search.
But we remain a work in progress. Hence we will maintain the strategy we adopted this year. Stay positive and be thankful; be completely obsessed with our people, our clients and our partners; take a human approach to every question; focus on the things we can affect; and work as hard as possible whilst ensuring we look after each other.
Here’s hoping it’s successful, and good luck to everyone in 2021.
Danny Donovan, Chief Executive Officer, Mediahub UK
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