Art Fund “New Year, New You” By MullenLowe London Posted on | Campaign

Art Fund’s print and digital campaign promoting its National Art Pass plays on people’s enthusiasm for new hobbies during January.

The ads communicate that while New Year habits may be fleeting, the National Art Pass will keep giving all year long. The illustrations are by Dutch artist Xaviera Altena, and the campaign was created by Lee Manton and Mike Dawe at MullenLowe.

This article was first published on