Become A Lynx-Fluencer Posted on | Ad Age

Lynx partners with LOLA MullenLowe to give people an opportunity to pocket some money whilst stuck at home, and all they need to do is post on Instagram.

Credits:

  • Client: Unilever
  • Brand: LYNX / AXE
  • Campaign: Indoor Ads
  • Global Brand Director: Caroline Gregory
  • Global Brand Manager: Jamie Brooks
  • Global Assistant Brand Manager: Alessandro D'Amico
  • Brand Specialist, Lynx UK: Claire Flynn
  • Senior Brand Manager, Lynx UK: Josh Plimmer
  • Lead Network: Interpublic Group (IPG)
  • Chief Creative Officer: Jose Miguel Sokoloff
  • Global Business Director: Federico Duberti
  • Global Strategy Director: Gerard Crichlow
  • Global Account Director: Barney Ware
  • Lead Agency: LOLA MullenLowe (Madrid)
  • Executive Creative Director: Tomas Ostiglia
  • Creative Directors: Kevin Cabuli & Jorge Zacher
  • Copywriters: Alvaro Palma, Kiki Holshuijsen & Joaquin Cuadrado
  • Art Director: Gines Gomez
  • Brand Creative Lead: Maria Garcia Campos
  • Head of Planning: Lucas Rodirguez
  • Social Media Strategy: Silvia Naranjo
  • Client Services Director: Tom Elliston
  • Account Director: Oscar Fernandez-Baca
  • Agency Producer: Felipe Calvino
  • Production House: Landia
  • Director: Martin Rietti
  • Executive Producer: Nico Cabuche
  • Producer: Alberto Lopez
  • Music: BigSync
  • E-commerce Platform Development: Numu

With many people still confined to their homes in the U.K. (although officially, the “Stay at home” order ends today), Lynx has found a way to use the interior of people’s houses as media.

In a limited-time campaign, the Unilever brand (also known as Axe) is allowing would-be influencers aged over 18 to buy branded items from a website, then take a selfie with the the item and put it on Instagram, in exchange for which they will get a small fee. They can choose from limited edition branded pillows, posters, magnets, or shower vinyl, 500 of which are each available. Fees for showcasing the items on Instagram range from 20 to 50 pounds ($27-$70), so altogether, Lynx is shelling out around £17,000 ($23,500).

The campaign was devised by Spanish agency LOLA MullenLowe. “Being able to place ads in bedrooms, living rooms, kitchens and bathrooms during lockdown is not only a fun activation, but gives young people the chance to earn a few quid. We are really grateful to Lynx for allowing us to challenge the way to monetize online content,” says the agency’s executive creative director Tomas Ostiglia.

Those wanting to get involved need to be quick as there is a limited number of Lynx items on offer. For more information visit here.

This article was originally published on Ad Age

Credits:

  • Client: Unilever
  • Brand: LYNX / AXE
  • Campaign: Indoor Ads
  • Global Brand Director: Caroline Gregory
  • Global Brand Manager: Jamie Brooks
  • Global Assistant Brand Manager: Alessandro D'Amico
  • Brand Specialist, Lynx UK: Claire Flynn
  • Senior Brand Manager, Lynx UK: Josh Plimmer
  • Lead Network: Interpublic Group (IPG)
  • Chief Creative Officer: Jose Miguel Sokoloff
  • Global Business Director: Federico Duberti
  • Global Strategy Director: Gerard Crichlow
  • Global Account Director: Barney Ware
  • Lead Agency: LOLA MullenLowe (Madrid)
  • Executive Creative Director: Tomas Ostiglia
  • Creative Directors: Kevin Cabuli & Jorge Zacher
  • Copywriters: Alvaro Palma, Kiki Holshuijsen & Joaquin Cuadrado
  • Art Director: Gines Gomez
  • Brand Creative Lead: Maria Garcia Campos
  • Head of Planning: Lucas Rodirguez
  • Social Media Strategy: Silvia Naranjo
  • Client Services Director: Tom Elliston
  • Account Director: Oscar Fernandez-Baca
  • Agency Producer: Felipe Calvino
  • Production House: Landia
  • Director: Martin Rietti
  • Executive Producer: Nico Cabuche
  • Producer: Alberto Lopez
  • Music: BigSync
  • E-commerce Platform Development: Numu