Best Place To Work Posted on | PR Week


Huge congratulations to MullenLowe salt who won two of PR Week’s ‘Best Places to Work’ Awards last night: Best Mid-Size Agency and Best Culture!

A purpose of ‘positive change’ helped the Mid-Size Agency award go to MullenLowe salt, which also picked up the Culture Award. The Best Places to Work Awards are supported by CALM and REBA.

Mid-Size Agency (30-99 UK employees) Winner: MullenLowe salt
Culture Award Winner: MullenLowe salt

MullenLowe salt’s ‘purpose’ is described as “positive change through communications”. It’s a principle that permeates much of its policies and approach to dealing with employees – for example, towards mental health.

The 40-strong agency has three mental health ‘champions’, with eight others set to be trained.

MD Nicky Young is using her first-hand experience of mental health to champion the issue, with a company-wide programme in partnership with ARKEO – a ‘mental fitbit’, that offers a “unified conversation tool around how people are feeling day to day”.

A series of ‘Head Talks’ for individuals to discuss issues, online resources, and mental health first aiders are also in place. Private healthcare can be spent on counselling.
Individuals have benefited from the agency’s enlightened approach with, for example, extended paid leave and even paying for flights for one staff member to be with their family.

Judges were impressed by the approach to line management, with specific details of the role given in response to requests for more clarity. Staff could also choose not to be line managers, recognising that not everyone wants to manage.

Job descriptions generally were overhauled to include ‘paths to growth’: specific requirements rather than vague ones around, for example, being more strategic or creative.

MullenLowe salt’s ‘agile working’ policy allows non-office-based working for all employees, not necessary just those with children.

Unusually, MullenLowe salt has achieved B-Corp status, committing it to social good and ethical practices. Judges felt the principle of protecting the team had been built into the fabric of the agency, making it a deserved winner.

This article was originally published on PR Week