MullenLowe Brazil launches latest campaign directed by Trator Filmes’ Gabi Brites
Following the ‘Know me Better’ campaign launched in 2017, MullenLowe Brazil has created the new follow-up campaign, ‘Specialist Flavor’, for Knorr Seasoning Powder.
The campaign’s jingle is both inspired by and a parody of the successful song ‘Look at the Explosion’ by Brazilian funk singer’s MC Kevinho. While the song plays, people who are experts in the kitchen are shown cooking with Knorr’s seasoning powder.
The film also contains three digital counterparts that feature the same three TVC actors. Each version includes the same funk music from the TVC and tells the individual’s story revealing some of their specialities and other hobbies.
“Like in the manifesto that launched the new concept, in this campaign we use music to express the brand’s attitude and speciality,” says Eduardo Salles, creative director of MullenLowe Brazil.
The film is running regionally in Brazil until the end year on open TV. In addition to the films, the campaign has also created an interactive OOH in Rio de Janeiro, where consumers are invited to connect to the platform via Facebook and publish lunch or dinner tips which will be available to all.
Creative Agency: MullenLowe Brasil
Planners: Ana Luiza Santos and Felipe Pádua
Producers: Patrícia Oliveira
Creative Directors: Eduardo Salles and Gil Pinna
Media: Erika Cabral, Daniela Heredia, Leonardo Takai, Rivalayne Almeida, Sheila Uyeda, Bruna Meta, Laura Cardeal and Ingrid Tchordach
Client Service: Robert Filshill, Marina Gouvea and Juliana Jezernicky
Creatives: Eduardo Salles, Jefferson Delospital, Yohannã Ioshua, Daniele Chiarantini and Victor Jermann
Production Company: Trator Filmes
Executive Producer: Gabriela Lemos and Armando Ruivo
Director: Gabi Brites
DOP: Lito Mendes da Rocha
Art Direction: Erika Betbeder
1ST AD: Jan Eryk Monczka
Editor: Matheus Akkari
Sound Company: Loud
This article was originally published on LBBO