Chicken Tonight Reinvents Itself Posted on | The Stable

MullenLowe Alfred puts Chicken Tonight back on dinner tables in the Netherlands in this throwback to the 90's.

Credits:

  • Client: Zwanenberg Food Group (Chicken Tonight)
  • Client Team: Jo-Anne Van Der Laan & Sanne Westdijk
  • Agency: MullenLowe Alfred
  • Creative Team: an-Willem Smits, Marie-Louise Diekema & Tim Olland
  • Strategy: Paul Van Kuilenburg
  • Account Management: Irene Spronk & Romy Dekker
  • Producer: Vittoria Robijns
  • Production Company: freddy
  • Director: Michiel Ten Horn
  • Lighting Cameraman & DOP : Tim Kerbosch
  • Editor: Martin Heijgelaar
  • Post-Production: De Grot
  • Music : Massive Music
  • Sound Design : freddy

We all know which very famous talk show this campaign is parodying. The campaign is blatant borrowed interest. And oh so good.

Its aim is to put Chicken Tonight back on dinner tables in the Netherlands, a mountain of a task given that its fame is way back in the past. MullenLowe Alfred decided to use its somewhat limiting name to its advantage and call on a bit of nostalgia with the ‘90s talk show (not to mention its hilarious format).

Watch to find out how all that was achieved:

This article was originally published on The Stable

Credits:

  • Client: Zwanenberg Food Group (Chicken Tonight)
  • Client Team: Jo-Anne Van Der Laan & Sanne Westdijk
  • Agency: MullenLowe Alfred
  • Creative Team: an-Willem Smits, Marie-Louise Diekema & Tim Olland
  • Strategy: Paul Van Kuilenburg
  • Account Management: Irene Spronk & Romy Dekker
  • Producer: Vittoria Robijns
  • Production Company: freddy
  • Director: Michiel Ten Horn
  • Lighting Cameraman & DOP: Tim Kerbosch
  • Editor: Martin Heijgelaar
  • Post-Production: De Grot
  • Music: Massive Music
  • Sound Design: freddy