Detective Sarge Is Back Posted on | Campaign Brief


Special Detective “Sarge” is back in Budget Directs latest campaign instalment created with 303 MullenLowe, Sydney.

Titled ‘Cocoon’, the TVC sees Sarge and his sidekick Jacs investigating a couple who are stuck in the webbing of a gigantic spider. Of course, what really captures Sarge’s interest is why they have “stuck” with the same old, high priced insurer for so long.

The campaign continues the ‘Insurance Solved’ positioning for Budget Direct.

Says Jonathan Kerr, CMO, Budget Direct: “It’s a mystery why all insurance provider decisions are not based simply on the combination of Product, Service and Price. Much like Sarge, we encourage people to do the math and not be distracted by novelties and distraction marketing propositions.

“We feel our latest ad brings that ‘Why?’ question to life, in our typically entertaining, unusual but relatable way.”

The spot was created by 303 MullenLowe and shot by Danny Kleinman through Rattling Stick / Goodoil Films and photographed by Mat Baker through Louis & Co.

Says Nick Cleaver, CEO, 303 MullenLowe: “We’re immensely proud of the work we do with Budget Direct. This latest example is true to the campaign, in that it’s entertaining and engaging, builds the brand and drives sales. A wonderful example of the business benefits of long term thinking and consistency of positioning!”

The creative will run across TV, Cinema, Online, Outdoor/Indoor Display and Radio channels, with TV kicking off this Sunday, 29th September.

Find out more about Budget Direct here: https://www.budgetdirect.com.au/.

Credits: 

Budget Direct
Chief Marketing Officer – Jonathan Kerr
General Manager – Brand & Media Marketing: Warren Marsh
Marketing Manager – New Customer Acquisition: Catherine Harty

303 MullenLowe
Executive Creative Director – Gary McCreadie
Creative Director/ Art Director – Adam Whitehead
Creative Director/ Copywriter – Sean Larkin
Managing Director – Joanna Gray
Group Business Director – Ben Glasson
Head of Strategy – Jon McKie

Production Company – Goodoil Films / Rattling Stick
Director – Daniel Kleinman
DOP – Ginnie Loane
Executive Producers – Sam Long / Johnnie Frankel
Producer – Chana McLallen
Editor – Mark Burnett @The Editors
Post Production – alt.vfx
VFX Supervisor – Jay Hawkins
VFX Producer – Celeste Fairlie
Music and Sound Company – Sonar Music
Music Composer – Matteo Zingales
Executive Producer – Sophie Haydon
Sound Designer – Timothy Bridge
Stills Photographer –Mat Baker, LOUIS & CO
Stills Digi Op – Carl Baker, LOUIS & CO

This article was originally published on Campaign Brief