Driving’s No Game Posted on | B&T

Special detectives Sarge and Jac are back in Budget Direct's latest campaign instalment by 303 MullenLowe.

Credits:

  • Client: Budget Direct
  • General Marketing Manager, Brand & Media Marketing: Warren Marsh
  • Marketing Manager, Marketing, Media & Acquisition: Katie Lansdale
  • Agency: 303 MullenLowe
  • Executive Creative Director: Bart Pawlak
  • Creative Director / Head of Art: Adam Whitehead
  • Creative Director / Head of Copy: Sean Larkin
  • Managing Director: Joanna Gray
  • Group Business Director: Ben Glasson
  • Head of Strategy: Remi Couzelas
  • Senior Broadcast Producer: Elliot Liebermann
  • Production Company: Good Oil Films / Rattling Stick
  • Directors: Daniel Kleinman & Dave Wood
  • DOP: Danny Ruhlmann
  • Executive Producers: Sam Long / Johnnie Frankel
  • Producer: Chana McLallen
  • Editor: Mark Burnett @ The Editors
  • Post Production: Framestore London
  • VFX Supervisor: Jules Janaud
  • VFX Producer: Sophie Harrison
  • Music and Sound Company: Sonar Music
  • Original Composition: Matter Zingales
  • Executive Prodcer: Sophie Haydon
  • Sound Designer: Timothy Bridge
  • Stills Photographer: Steve Baccon, LOUIS & CO

The new spot titled “Driving’s No Game” features an extraordinary collision between a reckless driver and car, straight out of a video game, and a Budget Direct customer.

The commercial shows how Budget Direct’s car insurance picks up the pieces in all kinds of unfortunate situations – because they offer big cover, without the big price.

Jonathan Kerr, Chief Growth Officer at Budget Direct said, “As an insurer, it’s important to highlight the serious consequences of dangerous driving while also showing how we take care of our customers when they are impacted by it. Our campaign’s blend of extraordinary meeting the real world gave us a unique opportunity to do just that, in the latest instalment in our campaign.”

303 MullenLowe’s ECD Bart Pawlak said, “Collaborating with the likes of Danny Kleinman, Dave Wood, Framestore, and Good Oil on the latest instalment in the campaign, was a real joy. All made possible by the Budget Direct team. It’s no surprise that they remain Australia’s fastest growing major insurer.”

“In creating the latest instalment in this famous campaign, we never lost sight of two interrelated objectives: firstly, we want Budget Direct to remain the most entertaining brand in the category and as importantly we also want Budget Direct to continue to be the most effective brand in the category. We are confident that once again this commercial will deliver handsomely on both objectives!” said Nick Cleaver, CEO 303 MullenLowe Australia.

The advert was created by 303 MullenLowe and filmed by the collaborative team of Danny Kleinman and Dave Wood through Rattling Stick / Good Oil Films.

The campaign will air from May 2nd running on TV, Online, OOH, Social and much, much more.

This article was originally published on B&T

Credits:

  • Client: Budget Direct
  • General Marketing Manager, Brand & Media Marketing: Warren Marsh
  • Marketing Manager, Marketing, Media & Acquisition: Katie Lansdale
  • Agency: 303 MullenLowe
  • Executive Creative Director: Bart Pawlak
  • Creative Director / Head of Art: Adam Whitehead
  • Creative Director / Head of Copy: Sean Larkin
  • Managing Director: Joanna Gray
  • Group Business Director: Ben Glasson
  • Head of Strategy: Remi Couzelas
  • Senior Broadcast Producer: Elliot Liebermann
  • Production Company: Good Oil Films / Rattling Stick
  • Directors: Daniel Kleinman & Dave Wood
  • DOP: Danny Ruhlmann
  • Executive Producers: Sam Long / Johnnie Frankel
  • Producer: Chana McLallen
  • Editor: Mark Burnett @ The Editors
  • Post Production: Framestore London
  • VFX Supervisor: Jules Janaud
  • VFX Producer: Sophie Harrison
  • Music and Sound Company: Sonar Music
  • Original Composition: Matter Zingales
  • Executive Prodcer: Sophie Haydon
  • Sound Designer: Timothy Bridge
  • Stills Photographer: Steve Baccon, LOUIS & CO