LOLA MullenLowe has been selected as the lead advertising agency for Bertolli Olive Oil, the pioneering exporter that has become the number one olive oil in the world.
LOLA MullenLowe has been tasked with planning and developing a creative strategy for the international marketplace with specific emphasis on the United States.
Its first campaign has highlighted the quality of Bertolli and how much better food tastes even when simply drizzled with this fine olive oil, elevating staples as basic as potatoes and tomatoes to new heights of flavour. This is a notion that continues into this Thanksgiving season to bring Bertolli to the table for one of America’s most beloved holidays.
“We are thrilled to have the opportunity to work with Bertolli and help them achieve their business objectives in the global marketplace,” said Miguel Simoes, CEO of LOLA MullenLowe, Spain. “Right away we felt a connection with the team and the company values and we know that, together, we will deliver results and enjoy the process along the way.”
Bertolli Olive Oil was born in Tuscany in 1865. Over its 155-year history it has been established as the market leader in olive oils thanks to its maker’s commitment to high quality and clever innovation. It is now sold in more than 40 countries and has an abiding following.
LOLA MullenLowe is known for helping to build brands across the world market and offers extensive expertise in consumer insights and business solutions in the food sector, coupled with creative and strategic excellence.
This article was originally published on LBBO