2019 marks a shift in digital transformation. ‘Proper’ AI now permeates many leading brand experiences. We move from solving individual consumer challenges to society wide issues, some of which have been caused by tech. Community expectations on how fast brand experiences should react reach new heights.
MullenLowe Profero combined the views of their teams, distilled their research partners’ predictions, and correlated this with what they’re seeing on leading brands’ roadmaps to identify seven areas they feel will make the biggest impact in how consumers interact with digital experiences in 2019.