First Dates Posted on | Campaign Live

Dunelm “First Dates idents” by MullenLowe London

Household items look for love in Dunelm’s idents for First Dates.

The spots see a collection of home products – including kettles, cushions, cups and toasters – search for an emotional connection through a series of typical dating moments. While a mug accidentally makes fun of a cookie jar, a kettle and toaster decide they were “made for each other”, presumably because they are part of the same collection.

The idents will appear across episodes of First Dates, First Dates Hotel and First Dates Abroad on Channel 4 and All 4 throughout the year. They were written by George Walters, art directed by Bernard Burton and directed by BAFTA award-winning director Richard Laxton through 2am. Media is handled by Goodstuff.

Last year, Dunelm launched a series of idents marking the brand’s sponsorship of ITV’s This Morning.


Agency: MullenLowe London
Business Director: Charlotte Brookes
Account Director: Sam Dixon
Account Manager: Bec Grapiglia
Executive Partner: Laurence Green
Senior Planner: Alpesh Patel
ECD: Mark Elwood
Senior Copywriter: Bronwyn Sweeney
Senior Art Director: Loren Cook
Copywriter: George Walters
Art Director: Bernard Burton
Producer: Alex Pemberton

Production Company: 2AM
Director: Richard Laxton
Executive Producer: Aly Moffat
Producer: Gareth Crothers
Editors: Marshall Street Editors
Editor: Joe Wilby
Producer: Beanie Goldsmith

Sound Design: 750mph
Engineer: Jeff Workman
Producer: Chloe Sitton

Post Production: MPC
Colourist: Peter Oppersdorff
Producer: Grace Thorpe

Dunelm Group
Chief Customer & Digital Officer: Leonie Foster
Head of Brand Marketing: Natalie Shaw
Brand Manager: Shannon Flynn
Brand Exec: Maddie Holder

This article was originally published on Campaign Live