We are thrilled to announce that MullenLowe salt’s campaign for Dove, Dove Fights Plastic Waste, has been awarded a Bronze at the Global Good Awards 2020. The work won in the category Campaign of the year.
MullenLowe salt was challenged to drive awareness of and inspire advocacy for Dove’s industry-leading sustainability commitments and actions to tackle plastic waste amongst global consumers. They wanted to go further than their existing commitment to make all plastic packaging fully reusable, recyclable or compostable by 2025: they wanted to be one of the beauty brands making the biggest global impact against plastic waste. MullenLowe salt used a tactical approach that achieved record coverage for the brand and secured some of the brand’s strongest headlines to date on plastic.
The team loved working on this brief to make progress towards a more sustainable beauty industry and we are thrilled it is getting the recognition it deserves.