Mediahub picked up the Grand Prix at this year’s Thinkbox TV Planning Awards, run in partnership with Campaign, for its work on NHS England.
“Saving the NHS one touchpoint at a time” also picked up the Best Integrated Campaign prize.
Research suggested there was untapped potential in recruiting career switchers, so Mediahub crafted a campaign that inspired people about nursing careers and gave them the confidence they could do the job – as well as helping them through the application process.
An astonishingly effective campaign across multiple channels saw Ucas applications climb back up as recruitment nursed back to health. Searches exploded, with TV the single most effective touchpoint.
As with most events in 2020, this year’s awards ceremony took place online, produced with a one-off live broadcast to reveal the winners.
See the winners on Campaign UK