Gits Food Products, the pioneer of convenience food in India, has unveiled three new digital films under their ‘Great Khana, No Drama’ campaign (‘khana’ meaning ‘food’ in Hindi). Conceptualised by Lowe Lintas, the digital films are for the Ready Meals, Cup Poha and Open & Eat products and will be live across YouTube, Facebook and Instagram.
The films narrate three scenarios around challenges faced by today’s youth and Gits products providing an instant solution to make life drama free within seconds. The films aim to successfully establish the ease of consuming their favorite dishes anywhere, anytime.
Commenting on the new digital films, Sahil Gilani, director of sales and marketing, Gits Food said: “These 3 new films showcase our newer millennial focused product lines. The digital films are based on real life situations where Gits delivers great khana without any drama. Moreover, the films also aim to break myths around packaged foods by giving viewers an insight into our technology of preserving without preservatives!”
This article was originally published on LBBO