Health Comes Home Posted on | Ad Age India


Highlights:

  • The campaign aims to create awareness about Medlife’s services and why people should avail them
  • The TVCs will be aired in 6 languages apart from Hindi
  • Conceptualized by Lowe Lintas, Medlife’s new campaign unveils its tagline “Health comes Home”

Medlife, an online pharmacy, has recently released new TVCs highlighting its standing as a holistic healthcare provider. Conceptualized by Lowe Lintas, Medlife’s new campaign unveils its tagline “Health comes Home” and showcases the brand’s various offerings with pithy and humorous messaging. Each TVC underscores the company’s commitment to its core brand value of securing better access to health in all forms for consumers. Medlife is a one-stop-shop for all your healthcare needs, giving consumers the benefit of better control, accessibility, and transparency.

At the heart of each storyline are users with different healthcare needs. While one couple manages to buy healthcare supplies beyond just medicines with the 25% discount offered by Medlife, another family can save a trip to several stores and buy different medicines on a single platform by scanning the prescription. The TVCs present the true concept behind Medlife, and how it goes beyond being just another online pharmacy to a comprehensive platform offering other services also such as online doctor consultations and at-home lab tests. In each case, Medlife makes the process simpler, faster and more convenient.

The TVCs will be aired in languages such as Bengali, Kannada, Malayalam, Tamil, Marathi, and Telugu apart from Hindi. The message conveyed by Medlife in a lighthearted manner through this campaign, centers on the best price, home delivery, and widest range of services.
Meera Iyer, Chief Marketing Officer, Medlife.com, said, “Medlife has grown very quickly to become a 1,000 Cr GMV company & our ambitions are to more than double it this financial year maintaining our leadership position. The TVCs are relatable, showing how Medlife can solve for every patient’s needs for medicines and other health care services like lab diagnostics & doctor consultations easily enabled with our technology. Hence, the new positioning of Health Comes Home”

Medlife not only has the widest range of medicines but also over 2,500 doctors on its platform who can be consulted anytime, anywhere. It currently services over 20,000 deliveries across 29 states and 25,000 pin codes and offers at-home diagnostics. Tier 2 and 3 are the fastest growing segments for Medlife, and metro cities contribute to about 70% of the share.

Medlife recently crossed the 1000 crore plus runrate as of March 2019. The company expects to achieve overall sales of 1500 crores with an exit run rate of 2000 crores over the next financial year. Some of the company’s USPs include a customer-centric approach, saving of time and money, a transparent inventory-led model, and the steadfast conviction to sell drugs only against a valid doctor’s prescription. The company is simplifying healthcare, making it comprehensive, affordable and effective in the country.

This article was originally published on Ad Age India