Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries, has launched a new campaign titled ‘Jandaar Bano’ for its over-the-counter brand, Revital H Woman. The campaign, which propagates holistic health, has been conceptualised by Lowe Lintas, Mumbai.
The campaign film focuses on the various health problems faced by women, especially when they are approaching their early 30, such as daily fatigue, tiredness, weaker bones, chronic back pain and poor muscle health. The go-to solution currently for most women is calcium supplements. The campaign educates the consumer on their needs which are not fulfilled by regular calcium supplements and emphasises the potency of Revital H Woman, which makes one feel more active, more refreshed, and more capable.
Madhu Noorani, president, Lowe Lintas, said, “The campaign aims to change the outlook of women consumers towards health supplements by educating them on consuming a multivitamin like Revital H Woman for maintaining their health. The campaign is built on the insight that in today’s hectic lifestyle, women need to look after their bones, and energy needs equally to be robust daily. The TVC showcases the benefit of having a holistic multivitamin by being ‘Not just Mazboot, bit Jandaar’ all day long.”
Vidhi Shanghvi, head – consumer healthcare India, Sun Pharma, said, “With the launch of this campaign, we aim to drive the importance of both – the benefits of vitamin and minerals and also the benefit of energy from natural ginseng to sustain this ‘Bhaag Daud Bhari Zindagi’.”
This article was originally published on ET Brand Equity