Highs And Lows Of CES 2019 Posted on | Campaign U.S.


CES: What media agencies are most and least excited about

The highs and lows of one of America’s most celebrated technology festivals.

Sean Corcoran, executive director, Americas, MullenLowe MediaHub

Most: Seeing if there really are applications for blockchain or VR in media, if there are actually ways to serve media to your kitchen or your car (again), the emerging power of new media like eSports, and updates from some of the emerging data and tech companies in areas like TV and video measurement.

I’m also looking forward to seeing the opportunity to get away from the daily grind and to see all of the amazing technologies in the world today — even if they’re fairly similar to last year.

Least: Meetings I could be having in New York or L.A. I’m not looking forward to the dozens of ad tech “announcements” and “POVs” that will clutter my inbox but not capture my interest in any way throughout the next few weeks. I’m also not looking forward to long cab lines, challenging logistics and trying to find the RSVP confirmation to that party with the same people from that other party.

Read the rest of the expert opinions here

This article was originally published on Campaign US