iNova Prescribes MullenLowe Mediahub Posted on | LBB Online


Mediahub is an agency on the rise and definitely one to watch

Nova Pharmaceuticals, owner of some of Australia’s most respected pharmaceutical products, has appointed MullenLowe Mediahub as its media partner.

With a vision to improve people’s health and wellbeing every day, iNova markets and sells a range of non-prescription pharmacy products and prescription medicines to over 20 countries across Asia, ANZ, and Africa. iNova sells some of Australia’s most recognisable consumer healthcare brands including Difflam, DURO-TUSS, DermaVeen, Invisible Zinc and Nyal to name but a few.

Alison Holland, Consumer Healthcare Business Unit Director at iNova, says: “We operate in a unique marketing category and Mediahub clearly demonstrated a deep understanding of our products, brands and audiences, and brought them to life through their unique planning approach and philosophy ‘to deliver an unfair share of attention to their client’s products and brands’. They also demonstrated the attitude and commitment of the type of partners we were looking to work with for the long-term.”

Andrew Livingston, Managing Director of MullenLowe Mediahub, says: “We’re delighted to be working with such iconic brands across the iNova portfolio. The iNova team is an extremely switched-on marketing partner and I know working alongside them will be a rewarding experience.  It’s also satisfying to see our teams’ hard work paying off. It certainly feels like as an agency, we are really building momentum.”

Mediahub, part of 303 MullenLowe, will be responsible for all media strategy, planning and buying across all channels on behalf of iNova Pharmaceuticals. This win adds to the recent succession of new business wins for Mediahub Australia including the recently announced Prospa media win.

Mediahub also represents Netflix, Western Union, TK Maxx, Harley-Davidson, Fujitsu Australia and Crust Pizza.

This article was originally published on LBBO