Conforama, the leading European brand in home furnishings, has assigned its comprehensive advertising account to LOLA MullenLowe Barcelona following an international pitch. The agency will manage all the strategic, creative and digital tasks of the brand.
Conforama, of French origin, currently has 316 stores distributed in Europe, in addition to its online store. They are specialists in furniture, appliances, kitchens and decoration. They are known for having a great variety of styles and the best prices.
In recent years the brand has evolved its way of communicating by adapting to the digital world and was looking for a creative, modern and effective agency to continue developing the Conforama brand.
“I am convinced that the strategic and creative talent of the agency will help us show how we can add value in a unique and different way to the lives of our consumers and therefore add value to our brand”, explains the Director of Marketing and E-commerce of Conforama Ibérica, Javier Papiol.
The integrated campaign will launch in both Spain and Portugal and includes has television, radio, OOH, point of sale, display and social media.