Love Smartly Posted on | Campaign Brief Asia


Despite the chaos of Metro Manila traffic, a local app believes that one can still Commute Smartly in it.

This Valentine’s, MullenLowe Philippines tandems with Sakay.ph to help commuters “Love Smartly” as well. Sakay Halfway is a special in-app feature that tells couples (even friends and families!) where they can meet in Metro Manila that’s roughly halfway to each other. Once they enter their locations, the app recommends a midway point and displays nearby restaurants, malls, hotels, and other establishments where they can enjoy their date.

“We think the greatest barrier to true love isn’t strict parents or incompatible preferences.” says Philip Cheang, Co-founder & CEO. “Traffic and distance, actually. Admit it, dating becomes a bit complicated once you discover their location. You’ll ask, ‘sinong mag-aadjust?’” (Who’s going to give way between the two of us?)

“It’s a good thing we know that where there’s a will, there’s a halfway,” says Roman Olivarez, Creative Lead.

Credits –
MullenLowe Philippines
President / Chief Product Officer: Leigh Reyes
Executive Creative Director: Abi Aquino
Creative Director: Roman Olivarez
Senior Art Director: Iya Parungao
Copywriter: Paulo Dela Rosa
Content Creator: JL Marfori
PR Services Director: Tricia Kiocho
Chief Growth Officer: Alan Fontanilla
Technology and Platform Services Director: Raffy Bariso
Account Manager: Pierre Garcia
Digital Media Manager: Elle Manao
Sakay.ph
COO and Full-stack developer: Levi Tan Ong
CTO and Routing Engineer: Wilhansen Li
Art Director and Lead Artist: Pierre Chavez
UI/UX and Product Designer: Katrina Lachica
CEO and Product Lead: Philip Cheang
iOS Developer: Lorenzo Vergara
Android Developer: Jonathan Sescon, Oscar Silva
Data Engineer: Albert Dizon
Partnerships Lead and Accounts Manager: Alfonso Martinez
Data and Research Lead: Marie Frances Salvan
CFO and Business Development Lead: Kenneth Yu
DevOps and Infrastructure Lead: James Choa
DevOps and Infrastructure Support: Zeus Echavez

This article was originally published on Campaign Brief Asia