Magnum Returns To Shoreditch Posted on | Campaign


Magnum ice cream channels Andy Warhol with a street art series in Shoreditch.

With a flair for fine art, Magnum has enlisted the help of renowned illustrator Brendan Monroe for its latest campaign. Bringing surrealism to the streets of Shoreditch, the artwork incorporates ice cream silhouettes into retro black and white images to create what can only be described as a funky Rorschach test. This is the first in a series of collaborative ads between Magnum and Monroe – whose work has been featured in The New York Times and The New Yorker – with more pieces set to appear in different markets around the world this summer.

Credits:
Agency: LOLA MullenLowe
Client: Magnum
Campaign: Pleasure Icon
Global Vice President, Unilever: Julien Barraux
Global Brand Director, Magnum: Ben Curtis
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Tomás Ostiglia, Pancho Cassis
Creative Director: Saulo Rocha, André Toledo
Head of Art: Fabio Brigido
Head of Social: Fred Bosch
Copywriter: Luis Giraldo
Art Director: Camilo Jiménez, Felipe Antonioli
Global Brand Director: Tom Elliston
Account Manager: Oscar Fernandez-Baca
Producer: Felipe Calviño, Diego Baltazar
Illustrator: Brendan Monroe
Mural Production: High Rise Murals / Kinetic Active

This article was originally published on Campaign