Medieval knights make a meaningful career move for Afffligem Beer in this new spot by MullenLowe Alfred.
Client: Heineken Netherlands
Client Team: David Lette, Etienne Bachellier, Nannette de Koning, Frida Boeke, Marc Scholten, Thijs Gussenhoven
Agency: MullenLowe Alfred
Strategy: Paul van Kuilenburg
Account Management: Mark de Leeuw, Irene Spronk
Creative: Jorn Kruijsen, Jeroen van de Sande, Rogier Mahieu
Agency Producer: Carmen Ramsaran
Production Company: CZAR
Director: Bart Timmer
Producers: Wies Dammers, Karlijn Paardekooper
D.O.P.: Robbie van Brussel
Editor: Martin Heijgelaar (MRTN)
Grading: De Grot
Sound Design: Ambassadors
Some things sound too good to be true, until they actually turn out to be true. HEINEKEN-owned beer brand Affligem was originally founded by knights who decided to lay down their arms and devote their life to brewing beer. In other words: make beer, not war. In its launch campaign for the Netherlands, the brand celebrates this remarkable history.
The Affligem campaign features a medieval battle near an eponymous village. When one of the knights refuses to fight any longer after slightly damaging his attire, some of his colleagues are quick to follow. After a short brainstorm on how to give new meaning to their lives, they decide to follow their hearts and devote their lives to what truly makes them happy. Affligem is born.