Make Beer, Not War Posted on | LBB Online

Medieval knights make a meaningful career move for Afffligem Beer in this new spot by MullenLowe Alfred.

Credits:

  • Client: Heineken Netherlands
  • Client Team: David Lette, Etienne Bachellier, Nannette de Koning, Frida Boeke, Marc Scholten, Thijs Gussenhoven
  • Agency: MullenLowe Alfred
  • Strategy: Paul van Kuilenburg
  • Account Management: Mark de Leeuw, Irene Spronk
  • Creative: Jorn Kruijsen, Jeroen van de Sande, Rogier Mahieu
  • Agency Producer: Carmen Ramsaran
  • Production Company: CZAR
  • Director: Bart Timmer
  • Producers: Wies Dammers, Karlijn Paardekooper
  • D.O.P.: Robbie van Brussel
  • Editor: Martin Heijgelaar (MRTN)
  • VFX: Postoffice
  • Grading: De Grot
  • Sound Design: Ambassadors

Some things sound too good to be true, until they actually turn out to be true. HEINEKEN-owned beer brand Affligem was originally founded by knights who decided to lay down their arms and devote their life to brewing beer. In other words: make beer, not war. In its launch campaign for the Netherlands, the brand celebrates this remarkable history.

The Affligem campaign features a medieval battle near an eponymous village. When one of the knights refuses to fight any longer after slightly damaging his attire, some of his colleagues are quick to follow. After a short brainstorm on how to give new meaning to their lives, they decide to follow their hearts and devote their lives to what truly makes them happy. Affligem is born.

This article was originally published on LBBO

Credits:

  • Client: Heineken Netherlands
  • Client Team: David Lette, Etienne Bachellier, Nannette de Koning, Frida Boeke, Marc Scholten, Thijs Gussenhoven
  • Agency: MullenLowe Alfred
  • Strategy: Paul van Kuilenburg
  • Account Management: Mark de Leeuw, Irene Spronk
  • Creative: Jorn Kruijsen, Jeroen van de Sande, Rogier Mahieu
  • Agency Producer: Carmen Ramsaran
  • Production Company: CZAR
  • Director: Bart Timmer
  • Producers: Wies Dammers, Karlijn Paardekooper
  • D.O.P.: Robbie van Brussel
  • Editor: Martin Heijgelaar (MRTN)
  • VFX: Postoffice
  • Grading: De Grot
  • Sound Design: Ambassadors