Marie-Lise Campeau and Jeff Dack Named New Leaders of Lowe Roche Posted on


Lowe and Partners announced today the promotions of Marie-Lise Campeau and Jeff Dack to co-lead Lowe Roche, the global network’s Toronto operation. In their new roles, Campeau has been named Co-President, Chief Operating Officer, responsible for agency operations, account management and production excellence; Dack has been named Co-President, Chief Strategy Officer, responsible for client strategy, creative excellence and business development.

“Marie-Lise and Jeff are accomplished executives with the expertise to lead our clients, team and operations in Toronto,” said Michael Wall, Lowe and Partners CEO. “Both will have key roles in delivering powerful ideas for our clients, as well as driving growth in the Canadian market.”

Campeau joined Lowe Roche in 2011 and was named Managing Director in 2013. With a 20-year track record of proven, strategic, integrated platform and innovative solution development, driving growth for large-scale national and international clients, she has led the work for agency client brands including: Bell Canada, Nestle Purina, Home Depot, Procter & Gamble, Yellow Pages, Heart & Stroke Foundation, Johnson Insurance, Unilever, Metro Grocer, and TFO. Prior to Lowe Roche, Campeau was VP, National Client Leader, at Cossette for more than nine years.

Dack, Chief Strategy Officer at Lowe Roche since January, has over 15 years experience in strategic planning and creative roles on both the agency and client sides. Prior to Lowe Roche, Dack was a Marketing Executive with Jamieson Vitamins, Canada’s largest, most successful brand in the category. With agency experience at TAXI, GWP Brand Engineering, Cossette, Nucleus, Zig and TBWA/Chiat Day, he has worked on more than 65 brands including: Coke, McDonalds, Molson, Nike, Boston Pizza, Canadian Tire, Heineken, and Cadbury.

Campeau and Dack will fill the role previously held by Monica Ruffo who departed Lowe Roche in February.

This article was first published on strategyonline.ca