Mediahub Wins For Western Union Posted on | The Drum

The results of The Drum Awards for Search have been announced and we're pleased to share Mediahub has received two awards in the 'Finance and Professional Services' and 'PPC - Best B2C Campaign' categories for their work for Western Union! 

The money transfer industry is a key service for those who are far from the ones they love. Western Union is the market leader, transferring money on behalf of over a billion people in over 200 countries, via 500,000 agent locations and locally-translated apps and websites.

Technology – the digitization of money – is creating an increasingly crowded space with strong new competitors. In this challenging environment, WU tasked Mediahub with driving a 20% increase in global digital customer acquisition on flat media investment.

By combining proprietary and off-the-shelf data tools such as machine learning, automation and attribution, plus controlled experimentation, Mediahub proved the efficacy of a data-led approach to gain competitive advantage in a hard-fought category. Thanks to this strategy and bespoke solutions, WU achieved 44.87% above their new customer target.

What the judges said: This was a very innovative approach using cutting-edge proprietary technology to manage huge paid campaigns at scale and driving results.

Congratulations to all teams involved!

Check out the rest of the winners on The Drum