Monster Mash Posted on | Campaign Brief

The highly entertaining latest instalment of Budget Direct’s “Insurance Solved” campaign via 303 MullenLowe Sydney, in which out of this world, extraordinary events wreak havoc upon unsuspecting folk, sees two giant monsters hurling a mangled wreak of a car onto a city roof top.

Credits:

  • Client: Budget Direct
  • Chief Marketing & Delivery Officer: Jonathan Kerr
  • General Manager - Brand & Media Marketing: Warren Marsh
  • Marketing Managers - New Customer Acquisition: Catherine Harty & Kate Lansdale
  • Agency: 303 MullenLowe
  • Executive Creative Director: Scott Heubscher
  • Creative Director: Adam Whitehead
  • Creative Director/Copywriter: Sean Larkin
  • Art Director: Zac Goldberg
  • Copywriter: Craig Merret
  • Managing Director: Joanna Gray
  • Group Business Director: Ben Glasson
  • Head of Strategy: Jon McKie
  • Head of Broadcast: Meredyth Judd
  • Production Company: Good Oil/Rattling Stick
  • Director: Daniel Kleinman
  • DOP: Ginnie Loane
  • Executive Producers: Sam Long & Johnnie Frankel
  • Producer: Chana McLallen
  • Editor: Mark Burnett @ The Editors
  • Post Production: Alt.vfx
  • VFX Supervisor: David Edwards
  • VFX Producer: Celeste Fairlie
  • Music and Sound Company: Sonar Music
  • Executive Producer: Sophie Haydon
  • Sound Designer: Timothy Bridge
  • Stills Photographer: Mat Baker, LOUIS & CO
  • Stills Digi Op: Carl Baker, LOUIS & CO

Bursting onto the scene, Sarge and Jacs approach the bewildered driver just as the monster’s battle reaches an all-time high, as does Sarges’ disbelief at the monstrous insurance policy held by the car’s occupants. Sarge and Jacs make it clear that if the driver was insured with Budget Direct, because the accident was not his fault, he would have been entitled to a hire car while his car gets repaired.

Jacs further reminds the shocked couple that they could save hundreds by switching to Budget Direct.

Says Jonathan Kerr, chief marketing and delivery officer at Budget Direct: “We wanted to do something ‘large’ to grab the public’s attention and highlight this ‘big’ policy benefit and the fact that you get really fully featured, award winning insurance from Budget Direct, while often saving you hundreds. We thought two giant monsters battling in the CBD, might just be big enough.”

The commercial was shot by Danny Kleinman through Rattling Stick / Good Oil and photographed by Mat Baker through Louis & Co.

Says Nick Cleaver, CEO, 303 MullenLowe Australia: “The campaign does everything great advertising should do – it entertains while delivering a powerful message! Why would you pay more for your insurance than you have to? And most important of all it continues to drive acquisition for Budget Direct. It’s the category’s leading campaign on every level.”

The campaign breaks over Christmas and includes TV, cinema, BVOD, digital video, outdoor, retail, radio and more.

This article was originally published on Campaign Brief

Credits:

  • Client: Budget Direct
  • Chief Marketing & Delivery Officer: Jonathan Kerr
  • General Manager - Brand & Media Marketing: Warren Marsh
  • Marketing Managers - New Customer Acquisition: Catherine Harty & Kate Lansdale
  • Agency: 303 MullenLowe
  • Executive Creative Director: Scott Heubscher
  • Creative Director: Adam Whitehead
  • Creative Director/Copywriter: Sean Larkin
  • Art Director: Zac Goldberg
  • Copywriter: Craig Merret
  • Managing Director: Joanna Gray
  • Group Business Director: Ben Glasson
  • Head of Strategy: Jon McKie
  • Head of Broadcast: Meredyth Judd
  • Production Company: Good Oil/Rattling Stick
  • Director: Daniel Kleinman
  • DOP: Ginnie Loane
  • Executive Producers: Sam Long & Johnnie Frankel
  • Producer: Chana McLallen
  • Editor: Mark Burnett @ The Editors
  • Post Production: Alt.vfx
  • VFX Supervisor: David Edwards
  • VFX Producer: Celeste Fairlie
  • Music and Sound Company: Sonar Music
  • Executive Producer: Sophie Haydon
  • Sound Designer: Timothy Bridge
  • Stills Photographer: Mat Baker, LOUIS & CO
  • Stills Digi Op: Carl Baker, LOUIS & CO