We’re pleased to announce MullenLowe Group has committed to join The Valuable 500, a global movement putting disability on the business leadership agenda.
The movement aims to bring 500 of the most influential business’ around the world together to ignite systemic change and unlock the business, social and economic value of people living with disabilities. Business’ will drive the inclusion revolution by harnessing their power to enable everyone to participate in society with ease, ambition and autonomy.
The announcement was made following a presentation by the Director of The Valuable 500 campaign, Marianne Waite, at the United Nations #INFOCUS conference in Geneva. She encouraged global business leaders who attended the conference to recognise the importance of disability inclusion and value the 1.3 billion disabled people around the world. The session included a screening of DIVERSISH, a campaign film launched by the organisation earlier this year which takes a satirical look at businesses that call themselves diverse, but overlook, ignore or postpone anything to do with disability.
Waite commented: “It is fantastic to be here today addressing global businesses and leaders alike and calling on them to recognise the value of the 1.3 billion people globally who have a disability.
“The World Economic Forum provided us with our initial launch platform, so we are so grateful to be here at the United Nations today, with another opportunity to stand up on the world stage and call on global businesses to place disability inclusion front and centre of their business strategy.
“With the likes of MullenLowe Group, Gett, Alexander Mann Solutions, Pincent Masons and Porter Novelli amongst the latest cohort of businesses to pledge their support, we are delighted with the momentum The Valuable 500 is gaining. But we urge other global business to follow suit, and put an end to ‘diversish’ behaviour, because without the support of global businesses and brands, change in society will not happen.”
The Valuable 500 launched at the World Economic Forum’s Annual Summit in January. It recognises that when businesses take the lead and take action, society will follow, so is seeking 500 global businesses to place disability on their board agendas. It is supported by a host of global leaders including Sir Richard Branson and Paul Polman, and global brands including Virgin Media and Omnicom.