MullenLowe Group was named 4th most effective agency network globally according to the 2015 Effie Effectiveness Index, with two of its agencies included in the ’Top Global Agencies’ rankings. MullenLowe Lintas in India was named 3rd and MullenLowe SSP3 in Colombia placed 7 in the most effective individual agency offices worldwide. MullenLowe Lintas was also recognized as one of the highest ranked companies in the Asia Pacific region.
‘This is a very strong result for the MullenLowe Group global network, as we break into the Top 5 networks for the first time ever. We have gone up four places from 8th in 2014 to 4th this year and now rank above several networks of significantly larger size and revenue. Once again this result demonstrates that we punch well above our weight on effectiveness measures for our clients,” said Michael Wall, CEO of MullenLowe Group.
Now in its fifth year, the Effie Index recognizes the architects of the most effective marketing communications ideas from around the world, determined by their success in more than forty national & regional Effie Award competitions.
“Effie Worldwide’s annual Effie Index recognizes the exceptional ideas that delivered results and made a difference for businesses globally. The Index is distinctively comprehensive in that it shines a light on the incredible ideas that worked around the globe, from local to international campaigns, and from both multi-nationals and independent brands. This year’s honorees have set the bar higher for the industry and proven that great creative combined with thoughtful strategy equates to successful marketing initiatives,” said Carolyn Everson, Chair of the Board of Directors, Effie Worldwide and Vice President, Global Marketing Solutions, Facebook.
See the full rankings on effie.org