MullenLowe Lintas Group Elevates Subbu Posted on | Campaign India


MullenLowe Lintas Group has announced the promotion of S Subramanyeswar ‘Subbu’ as its group chief strategy officer.

Subramanyeswar’s elevation comes on the back of his remarkably successful stint as CSO of Lowe Lintas, said an agency statement.

Subbu joined Lowe Lintas as its national planning director, eight years ago, in 2011. He has played a chief role in upping the company’s planning product leading to several ideas bigger than ads. “Under his leadership, the planning function at Lowe Lintas has metamorphosed and the resulting end-product has been instrumental in helping clients achieve their objectives. He championed the Group’s effectiveness awards agenda and has played a capital role in the Group winning at prestigious award shows such as APAC Effies, India Effies, Tambuli, Tangrams and the world-renowned Jay Chiat by 4A’s,” said an agency statement.

Virat Tandon, group CEO, MullenLowe Lintas Group, said, “Subbu has been a fantastic partner for not just our planning, business and creative leaders, but also for our clients over the past few years. He is a very generous giver of his thoughts, time, energy and passion. In his new role as group CSO, Subbu will play a crucial role in driving our global model of “hyper-bundled” solutions for our key clients across Lowe Lintas, Mullen Lintas, LinConsult, GolinOpinion, LinEngage, dCell and other strategic collaborations and partnerships. As always, we want to put strategy first, even while developing hyperbundled campaigns.”

Subbu said, “MullenLowe Lintas Group is one of those rare companies to have truly revolutionised the industry with transformational and culture-leading brand ideas, and I couldn’t be more honoured to have been chosen to lead the strategy agenda for the entire group. The opportunity ahead for us is vast and a big part of my job is to accelerate our proven strategic thinking ability in this turbocharged technology and data-led world, with “hyperbundled solutions” that give unfair share of attention to our clients’ businesses, brands and reputations.”

This article was originally published on Campaign India