MullenLowe London has launched MAKE, an in-house dedicated digital content production company based at MullenLowe London’s office. Head of MAKE, Isaac Bell, will lead the business and manage a team of dedicated filmmakers.
MAKE will create online film content, broadcast TV spots, animatics, motion graphics and promotional videos working across clients of the MullenLowe Group in London –MullenLowe, activation agency MullenLowe Open and digital agency MullenLowe Profero. The studio will also seek to work with independent brands as it grows.
MullenLowe London CEO, Richard Warren comments “In MAKE we are formally offering an exceptional in-house digital content production company, responding to our clients’ increasing demand for agile, fast turn around film content across broadcast, direct and online channels.”
Most recently MAKE created and produced the latest British Heart Foundation TVC ‘Conditions’ alongside five additional pieces of online film content as part of the integrated Wear it. Beat it. campaign. They were also responsible for the Give Blood TVC ‘Resolutions’ launched on VOD in December.
Isaac Bell joined MullenLowe London in July 2013 from DDB London (adam&eveDDB), where he was a senior creative editor, to head up the digital content production department. Since joining Isaac has developed the in-house postproduction department into one capable of producing digital content and TV campaigns from scratch.